As an employee of a Times Square business or a resident of Times Square, you probably already know you're a cut above the rest - and now you've got a card to prove it.

The program is far more than a discount card. The Times Square Alliance has and will continue to reach out to many restaurants, retailers, and Times Square attractions to develop special offers for you.

Signing-up is easy and best of all absolutely FREE!

Here's how:

Step 1. Obtain a Crossroads Card

If You are a Times Square Employee

Ask your Human Resources Director for your own personal Times Square Card and brochure, or bring along an employee ID and pick one up at the Times Square Information Center on 7th Avenue, between 46th and 47th Streets.

If You are a Times Square Resident

As your Building Manager for your own or bring proof of your Times Square residency (driver's license, utility bill, etc.) to the Times Square Information Center on 7th Avenue, between 46th and 47th Streets.

Step 2. Sign-up for the monthly Crossroads Communicator.

Once added you'll receive regular updates on the latest deals and promotions available through the Crossroads program. It truly is the best way to be informed of what's happening in YOUR neighborhood.

Step 3. Familiarize yourself with the Neighborhood Parters

When you're out for lunch or after work, be sure to keep your eyes open for the Neighborhood Partner decal (right panel). The decal may be located in a store front window or at the point of purchase.

Click here for an updated listing of all the latest deals and promotions available through CROSSROADS: The Times Square Card.

Still think it's too good to be true? Well you aren't alone. Click here to view frequently asked questions from residents and employees like yourself.

Here are a few exclusive web features also available to you:

Find out about special promotions, exclusive performances, and much more going on right here in the neighborhood.

Each year, the Times Square Alliance's spectacular world-class events delight visitors and residents alike. Ever hear of a tiny event called New Year’s Eve? Yeah that’s us!

Planning a holiday party? Click here for a list of hot spots in Times Square

Had a hard day? Click here for the happiest places in Times Square to unwind.

We suggest bookmarking these immediately and be sure to tell all your friends!