Welcome to the Times Square Alliance Website

Accessibility Navigation:

  • On average, over 300,000 pedestrians enter the Times Square Bowtie*, while another 115,000 drivers/passengers pass through by car and bus each day
  • In total, Times Square signage advertising can expect nearly 1.5 million impressions each day
  • On the busiest days Times Square sees pedestrian counts over 460,000 people
  • Times Square stays busy late; over 66,000 pedestrians enter the Bowtie from 7pm-1am
  • There are 170,000 employees in Times Square – one in four Midtown office employees work in this district
  • 66,000 call the greater Times Square area** home

Advertising Opportunities

*The “bowtie” refers to the area in Times Square where 7th Avenue intersects with Broadway between 42nd to 47th Streets.

**The greater Times Square area encompasses 6th Ave to the River from 38th to 59th)