Welcome to the Times Square Alliance Website

Accessibility Navigation:

Promote, Advertise, Partner

In addition to our own Annual and Monthly Reporting, the Times Square Alliance occasionally commissions stand-alone studies to learn more about the unique characteristics of our district, our visitors, our employees, and our residents. Below are the Alliance's recent key reports:

 

Times Square Signage Market Research

This survey of almost 2,000 people in Times Square explains why Times Square is such a distinctive and extraordinarily effective advertising environment, producing remarkable positive associations and recall with advertising.

TSAC study small logo

 

Economic Impact of Times Square

Times Square is a small space of enormous consequence. Though it comprises only 0.1% of New York City’s land area, Times Square supports 10% of the city’s jobs and generates 11% of its economic output. With over 170,000 workers, 17,000+ hotel rooms, and 29 million SF of office space, the district is a major commercial, retail and entertainment center.

Together with HR&A, Inc., the Alliance has produced a 2011 report outlining Times Square’s economic impact. Check out a full report of how Times Square contributes to the New York economy. Browse historic data in the 2007 report.

HR&A Pic


 

Times Square Retail Study Update

Times Square is much more than just tourists: the greater area contains huge employee and residential populations that come to the district daily.

Together with HR&A, Inc., the Alliance has produced a report outlining the demographics and growing spending potential of these largely untapped markets. View the complete 2011 report. Also view an earlier report by ERA in 2004.

Retail Thumb


 

Times Square Market One-Pager

View this concise summary of key facts about the Times Square employee/residential market, drawn from both reports above.

Retail one-pager mini

 

Top Image Photo Credit: David Katzenstein