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The Crossroads Program offers perks to 160,000+ employees and residents of the Times Square area, encouraging members to frequent local restaurants, retailers, hotels and attractions like yours.

There is no cost to participate by becoming a neighborhood partner. Your offers can be designed to suit your particular business need. We ask only that the offer be exclusive to Crossroads Members only.

The Benefits

  • Free targeted marketing and positive press
  • Increased patronage from local employees and residents
  • Increased employee benefits at no charge
  • Opportunity to showcase business to members through exclusive events

Want to be a Neighborhood Partner?

Step 1:  Evaluate your business, check out what other businesses are offerring, and determine what exclusive offers you can extend to 160,000+ local employees and residents.

Step 2:  Download and complete the Offer Registration Form, and email it to Crossroads@TimesSquareNYC.org. You will then be contacted by a Times Square Alliance staff member. Once the offer registration form has been received you will receive an email confirming participation.

Step 3: Encourage your employees to sign up for the Crossroads Member E-Newsletter. Once added they'll receive regular updates on the latest deals and promotions available through the Crossroads program.


To submit deals & offer feedback, email Crossroads@TimesSquareNYC.org or call 212.452.5231.