Welcome to the Times Square Alliance Website

Accessibility Navigation:

Looking for fun for the whole family? Check out some of our largest attractions that will amaze audiences of any age!

Madame Tussauds

A staple of Times Square since 2000, Mme Tussauds embodies the “Crossroads of the World” through its museum-style encounters with life-like wax figures of A-list celebrities, sports legends, and political figures.

Ripley’s Believe It or Not!

You see a lot of odd things in Times Square. Ripley’s Believe It or Not is a celebration of the weird, the outlandish, and the shocking, from shrunken heads to a six-legged cow, you are guaranteed a amazing time.

Hard Rock Cafe

If not for the amazing food and drinks, you must go to the Hardrock Café to see the loads of rock memorabilia from music legends The Beatles, Led Zeppelin, Madonna, and more.

AMC Movie Theater

Catch the latest box office hits and grab a buttery popcorn at this 42nd Street location!