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March Midnight Moment: Nature Abstraction at Times Square

Times Square Electronic Billboards, 42nd-49th Sts between 7th and Broadway
New York, NY 10036
Phone: 212-768-1560
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Type: Public Art, Times Square Alliance

In partnership with Moving Image Art Fair & Gazelli Art House, Times Square Arts presents artist Matteo Zamagni’s virtual reality film Nature Abstraction on Times Square’s electronic billboards from 11:57 p.m. to midnight every night in March. This project is a part of Midnight Moment, a monthly presentation by The Times Square Advertising Coalition (TSAC) and Times Square Arts.

Originally created in virtual reality and adapted for the screens of Times Square (a first for the Midnight Moment program), Nature Abstraction dives digitally into the vast complexities of three planets created through fractal formations. Zamagni’s floating fractals, inspired by altered states of mind, represent hidden structures of nature, allowing viewers to explore and view dimensions and biological forms that affect the physical world but are invisible to the eye. Partially processed through Google’s Deep Dream neural network, which recognizes features and creates visual iterations, the landscapes transform into psychedelic patterns and morph into shapes reminiscent of more familiar items like liquid or microchips.