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Hundreds gather in the middle of Times Square to celebrate peace, love and hope and salute the men and women of our Armed Forces

August 14, 1945 - a crowd of 750,000 people, buzzing with hope and excitement, had gathered in Times Square, eyes fixed on the Times Tower. At 7:03pm, the words finally blazed across the news zipper: “OFFICIAL – TRUMAN ANNOUNCES JAPANESE SURRENDER.” Times Square exploded in a collective cry of joy and relief. By 10pm, the crowd had swelled to more than 2 million, as New Yorkers flooded the Square, a generation uniting to celebrate the conclusion of the 20th Century’s most devastating conflict and express their love of life and belief in the future.

August 14, 2010 - On the anniversary of this historic occasion, the Times Square Alliance leads another celebration in Times Square, in honor of the US Armed forces and in celebration of the universal ideals of peace, love and hope.

Scores of couples of all nationalities, colors, ages, religions and genders gather at the Crossroads of the World for the Times Square Kiss-In for a smoochfest on the very spot where a spontaneous but seminal smacker symbolized the euphoria surrounding the end of World War II and captured the hope for a peaceful future.

For over 100 years, Times Square has filled a communal need as a place to share in national celebrations, remember historical events, and watch the news of the world unfold in real time. Even in this modern era of high-tech media and communications technology, Times Square endures as a gathering place for people– a nexus where the personal and the global intersect. Therefore, in a time of war and peace, the Times Square Alliance issues a call to arms – and lips! – as we celebrate and reenact a moment of hope and renewal crystallized in the famous 1945 image of a sailor and a nurse kissing passionately in the heart of Times Square.