Welcome to the Times Square Alliance Website

Accessibility Navigation:

grd masthead2

Sunday, December 28 | 12 p.m.
Broadway between 43rd & 44th Streets


Shred-it and forget it.  Start fresh in 2015!

GRD Twitter

Have a picture of a significant other who’s proven less significant, a mortgage document that’s now history, or a medical bill that signifies a triumphant defeat?  Shred-it and forget it!  

Good Riddance Day is inspired by a Latin American tradition in which New Year’s revelers stuffed dolls with objects representing bad memories before setting them on fire.  There will be no bonfire in Times Square, but we invite you to shed and shred your forgettable memories from 2014 for a fresh start in 2015.

This year, two lucky Shred-it contest winners will be flown to New York City to attend Good Riddance Day and New Year's Eve celebrations in Times Square. The contest closed on November 24th, 2014.

Can't make it to Times Square?   Submit your unwanted memories here or tweet at @TimesSquareNYC using #GoodRiddanceDay and we'll help you forget it by shredding it.


Meet Our Host

Allison Hagendorf Headshot

Allison Hagendorf, a New York-native, is a national television and radio personality, Certified Health Coach, food blogger, music journalist, and voiceover actor. After scouting unsigned talent as a Sony executive, she started interviewing artists on camera. Allison hosted the primetime music-competition show, “The Next,” which was produced by Queen Latifah and Dave Broome (“The Biggest Loser”) and starred Nelly, Gloria Estefan, Joe Jonas, and John Rich, and also has hosted numerous shows on Fuse, VH1, and Cooking Channel. On Sirius XM radio, she hosted and produced “Cosmo For Guys,” where she advised live callers on dating and relationships.

In addition to hosting, Allison is a Certified Health Coach and works with clients using a holistic approach to wellness. To complement her three-prong coaching technique -- nutrition, fitness, and behavior modification -- her popular blog, FitToFeast.com, inspires readers to find their individualized balance. Combining her wellness expertise with her extraordinary role as The Official Host of Times Square New Year’s Eve, Allison knows all about making -- and keeping -- New Year’s resolutions.