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Help WhyHunger and Hard Rock International reach their goal of feeding 1 million children this year through the IMAGINE THERE’S NO HUNGER Campaign.

One of the annual highlights of New Year's Eve in Times Square has been the performance, just prior to midnight, of "Imagine."  In recent years, it has been performed live by multi-platinum recording artists such as Cee-Lo and Taio Cruz. In his iconic song "IMAGINE", John Lennon asked us all to picture a world free from hunger – a message that lives on today through the global IMAGINE THERE'S NO HUNGER campaign.


WhyHunger, Hard Rock International and Yoko Ono Lennon are launching the fifth year of IMAGINE THERE’S NO HUNGER, a global campaign to combat childhood hunger and poverty through the backing of sustainable agriculture education and feeding programs for children and families in need.

Co-producers of New Year's Eve in Times Square, Countdown Entertainment and the Times Square Alliance are also lending their support to the campaign and have designated WhyHunger the official charity for Times Square New Year's Eve 2013. Proceeds from Hard Rock International's campaign will directly benefit WhyHunger and its grassroots partners worldwide, working to advance long-term solutions to hunger and poverty by supporting community-based organizations that empower individuals and build self-reliance.

This year, donations to the “Imagine There’s No Hunger” campaign will also go to support WhyHunger’s long-time partners in the New York and New Jersey area post Hurricane Sandy. These organizations are on the front lines, providing food, water and critical services to their neighbors in the aftermath of the storm and aiding in their long-term recovery. Area partners include Added Value in Red Hook, Brooklyn and the Community FoodBank of New Jersey.


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Learn more about donating or purchasing exclusive IMAGINE THERE'S NO HUNGER merchandise >>


Text IMAGINE to 50555 to make a $10 donation to WhyHunger. (Message & data rates apply, full terms at www.hungerthon.org/text)