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Your brand can be a part of one of the most globally recognized events - the New Year's Eve Ball Drop in Times Square.

  • 46% of Americans pick Times Square as the #1 place to celebrate New Year’s Eve
  • 56% of Americans will watch the Times Square New Year’s Eve celebration via TV and webcast

Hundreds of thousands of revelers pack into the Crossroads of the World to ring in the New Year. Opportunities include brand inclusion on revelers gloves, confetti sponsorships, and other customized brand activations. Other sponsorship integrations can also occur at pre-New New Year's Eve press events leading up to December 31st such as Good Riddance Day and the Confetti Test.

Interested in sponsoring New Year's Eve in Times Square?  Please contact:

Natascha Theis
Director of Partnership & Marketing
Phone: (212) 452-5229
Email: NTheis@TimesSquareNYC.org