The Times Square Alliance is a clearinghouse of information to help you do business in Times Square, and a great resource for brokers. We conduct pedestrian counts, retail surveys, and research on who lives, works, and shops in Times Square.

Listed below you'll find the most up-to-date statistics and information available about Times Square. We are constantly collecting data on Times Square and monitoring the deals and trends in the area in the hope of improving Times Square from the inside out.  We seek to not only provide you with all the information you need about our district, but to encourage you to look at Times Square in a new light. Sure, we are the ultimate tourist destination, but we also boast one in four Midtown-Manhattan employees and 33,000 residential households. Combined, our resident and office worker markets have a spending potential of up to $634 million. We hope you'll join us in trying to serve this untapped market.

We want you to be part of this process; more than ever, we aim to be a resource to brokers and potential retailers.  We want to know how we can better serve your needs. We get hundreds of calls every year from people like you looking for the most up-to-date information available for Times Square.

The retail and economic development information presented below is also available in our Retail Information Packet. To request a paper copy of the information available here on the website, or to request more information and direct assistance with retail in Times Square, feel free to contact the Alliance’s Senior Policy & Planning Analyst:

Don Blakeney dblakeney@timessquarenyc.org.

 

Retail Vacancy & Development Maps

Times Square is a transforming and expanding retail environment, and the Times Square Alliance is working with brokers and representatives of the real estate community to meet the needs of the growing number of people who work and live in Times Square. Click here to learn more about retail vacancies and development in the area.

 

Development on Eighth Avenue

Eighth Avenue, which historically embodied a transition between neighborhoods, is finding its identity of its own. Click here to learn more about the development along what is quickly becoming one of New York City’s most distinctive thoroughfares.

 

Pedestrian Counts

Among New Yorkers, Times Square is as recognized for its crowded sidewalks as for its spectacular signage. Today, there are over 200% more people walking through the area than there were in 1980, and, in the last few years, pedestrian counts have soared at key locations.

Because of this tremendous congestion, the Alliance is working with the City to create more space for people in Times Square. To see what Times Square looks like right now, click here. For the most recent pedestrian counts in and around the Times Square Bowtie, click here.

 

Transit Ridership

On an average weekday, over 300,000 people commute to the Times Square area via all forms of public transportation, via MTA subways and buses and the Port Authority Bus Terminal. With the planned commercial and residential development in the area, there will be even more people coming to Times Square, adding to the pressure on our sidewalks. Click here to view data on daily subway ridership in Times Square.

 

Employee & Residential Demographics

Click here for an overview of the spending potential and preferences of Times Square office workers and residents - and learn more about the tremendous potential for retail growth in Times Square to serve these demographics.

 

 

Hotel & Tourism Information

While it is impossible to count the enormous number of visitors to Times Square, the district is a tourist hot-spot, welcoming an estimated 80% of visitors to New York City each year, as many as 36 million people in 2007. Click here to see the hotel and tourism data that the Times Square Alliance monitors regularly.

 

Economic Impact of Times Square

HR&A Inc., an economic development and real estate advisory firm, recently conducted analysis on behalf of the Times Square Alliance which found that Times Square contributes $1.1 billion in annual taxes to New York City and $1.3 billion in annual taxes to New York State. This is the first such analysis commissioned since the revitalization of Times Square in the early 90s. To see how Times Square’s economic engine impacts the regional economy, click here.

 

Press & Testimonials

Times Square is booming and the changes are far from slowing down. But you don’t have to take our word for it. Here is a sampling of what is being said about Times Square today.

 

Broker Information


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