What is the Crossroads Card?

The Crossroads program, created by the Times Square Alliance, provides Times Square employees and residents with exclusive discounts and perks at area businesses when presenting their Crossroads Card.

What businesses participate?

Shake Shack, Ruby Foo’s, Swatch, Modells, Sam Ash, Dave and Buster’s, John’s Pizzeria, Jamba Juice, and Toys R Us – to name just a few. There are over 110 Times Square businesses participating.

Does it cost anything to participate?

NO! In order to be a neighborhood partner, you only need to offer a valuable exclusive offer to cardholders. The cards and offers are also distributed and promoted at no cost to cardholders or neighborhood partners.

How many people own a Crossroads Card?

Over 110,000 have been distributed to Times Square area employees and residents.

How do people get a Crossroads Card?

Most people receive a Crossroads Card from the Human Resources department of their employer or the management of their residential building. People can also pick up a Crossroads Card at the Times Square Visitor Center located at 1560 Broadway.

What types of offers do businesses provide?

The offers vary by business from percentage discounts to preferential treatment. The only requirement is that the offer is exclusive to Crossroads Cardholders. A complete list of participants and offers can be found at www.TimesSquareNYC.org

How do I sign up my business?

It’s simple. Just complete the attached form and fax it to Ruben Moya at 212-768-0233.

What else can the Times Square Alliance do for my business?

Let us know about any special events you have coming up, and we’ll feature them on our website’s event calendar.

How do people find out about the offers?

All of the Crossroads offers can be found on the official website of Times Square: www.TimesSquareNYC.org. In addition, many area employers feature the card on their internal company website, with a link to the Times Square Alliance site.

Each month, the Times Square Alliance emails to cardholders who subscribe to the Crossroads e-newsletter about new, updated and limited time offers. When you sign up as a neighborhood partner, your offer will be featured in the next monthly email!

We also provide window decals and point-of-purchase displays to be posted at your business to promote your participation in the Crossroads program.

What if I have questions?

Please contact Ruben Moya at 212-452-5215 or Crossroads@TimesSquareNYC.org with any questions.

What is the Times Square Alliance?

The Times Square Alliance is a business improvement district that works to improve and promote Times Square so that it retains the energy, edge and distinctiveness that have made it an icon for entertainment, culture and urban life for almost a century. In addition to providing core services with 50 Public Safety Officers and 50 Sanitation associates, the Alliance promotes local businesses, co-produces numerous major events in Times Square including the New Year’s Eve celebration and Broadway on Broadway, manages the City’s busiest tourist Information Center and advocates on behalf of its constituents with respect to a host of public policy, planning and quality-of-life issues.

Founded in 1992 by the publisher of the New York Times, the leaders of the Broadway theaters and major local property owners, the Alliance covers most of the territory from 40th Street to 53rd Street between 6th and 8th Avenues, as well as Restaurant Row (46th Street between 8th and 9th Avenue.)