- What is the Crossroads Program?
- What businesses participate?
- Does it cost anything to participate as a Neighborhood Partner?
- How many people participate in the Crossroads Program?
- How do people enjoy the benefits of the Crossroads Program?
- What if I don’t have a smart phone?
- What types of offers do businesses provide?
- How do I sign up my business?
- How do people find out about my offer?
- What if I have a question?
- What is the Times Square Alliance?
The Crossroads Program, created by the Times Square Alliance, provides Times Square employees and residents with exclusive discounts and perks at area businesses when presenting their Crossroads Membership.
Shake Shack, Swatch, Buca di Beppo, Express, Jamba Juice, the W Hotel Store, and Superdry – to name just a few. There are over 100 Times Square businesses participating.
No! In order to be a neighborhood partner, you only need to offer an exclusive offer to members. The Crossroads Program and offers are promoted at no cost to users or neighborhood partners.
Over 110,000 Times Square area employees and residents participate.
Times Square Alliance has just released the free Crossroads App. Now, employees and residents alike can enjoy all the benefits of the Crossroads Program on their mobile phones. Plus the Crossroads App provides store locator, current deals and events. Download the Crossroads App on the Apple Store, or get it on Google Play.
Please email Crossroads@TimesSquareNYC.org for more info.
The offers vary by business from percentage discounts to preferential treatment. The only requirement is that the offer is exclusive to Crossroads Members. Browse our complete list of partners and deals.
All of the Crossroads Program offers can be found on the official website of Times Square. In addition, many area employers feature the Crossroads Program on their internal company website, with a link to the Times Square Alliance website.
Each month, the Times Square Alliance emails to members who subscribe to the Crossroads E-Newsletter about new, updated and limited time offers. When you sign up as a neighborhood partner, your offer will be featured in the next monthly email!
Please email Crossroads@TimesSquareNYC.org with any questions.
The Times Square Alliance works to improve and promote Times Square - cultivating the creativity, energy and edge that have made the area an icon of entertainment, culture and urban life for over a century. Founded in 1992, the Alliance keeps the neighborhood clean and safe, promotes local businesses, manages area improvements and produces major annual events with partners, including New Year's Eve, Solstice in Times Square and Taste of Times Square. As the custodians of Times Square, the Alliance works every day to improve the quality of life for the neighborhood residents and businesses while driving economic growth in New York City.