Welcome to the Times Square Alliance Website

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What is the Crossroads Program?

The Crossroads Program, created by the Times Square Alliance, provides Times Square employees and residents with exclusive discounts and perks at area businesses when presenting their Crossroads Membership.

What businesses participate?

Shake Shack, Swatch, Buca di Beppo, Express, Jamba Juice, the W Hotel Store, and Superdry – to name just a few. There are over 100 Times Square businesses participating.

Does it cost anything to participate as a Neighborhood Partner?

No! In order to be a neighborhood partner, you only need to offer an exclusive offer to members. The Crossroads Program and offers are promoted at no cost to users or neighborhood partners.

How many people participate in the Crossroads Program?

Over 110,000 Times Square area employees and residents participate.

How do people enjoy the benefits of the Crossroads Program?

Times Square Alliance has just released the free Crossroads App. Now, employees and residents alike can enjoy all the benefits of the Crossroads Program on their mobile phones. Plus the Crossroads App provides store locator, current deals and events. Download the Crossroads App on the Apple Store, or get it on Google Play.

What if I don’t have a smart phone?

Please email Crossroads@TimesSquareNYC.org for more info.

What types of offers do businesses provide?

The offers vary by business from percentage discounts to preferential treatment. The only requirement is that the offer is exclusive to Crossroads Members. Browse our complete list of partners and deals.

How do I sign up my business?

It’s simple. Just download and complete the Offer Registration Form, and email it to Crossroads@TimesSquareNYC.org. You will then be contacted by a Times Square Alliance staff member.

How do people find out about my offer?

All of the Crossroads Program offers can be found on the official website of Times Square. In addition, many area employers feature the Crossroads Program on their internal company website, with a link to the Times Square Alliance website.

Each month, the Times Square Alliance emails to members who subscribe to the Crossroads E-Newsletter about new, updated and limited time offers. When you sign up as a neighborhood partner, your offer will be featured in the next monthly email!

What if I have a question?

Please email Crossroads@TimesSquareNYC.org with any questions.

What is the Times Square Alliance?

The Times Square Alliance works to improve and promote Times Square - cultivating the creativity, energy and edge that have made the area an icon of entertainment, culture and urban life for over a century. Founded in 1992, the Alliance keeps the neighborhood clean and safe, promotes local businesses, manages area improvements and produces major annual events with partners, including New Year's Eve, Solstice in Times Square and Taste of Times Square. As the custodians of Times Square, the Alliance works every day to improve the quality of life for the neighborhood residents and businesses while driving economic growth in New York City.