Welcome to the Times Square Alliance Website

Accessibility Navigation:

Crossroads Updated April 2016 3

What is the Crossroads Program & Mobile App?

The Crossroads Program is the Times Square Alliance’s benefits program for local employees and residents. The Crossroads mobile app, the cornerstone of the program, enables the Times Square Alliance to directly notify users about exclusive deals and events and provide Insider content just for locals.

Which businesses participate and what types of deals do they offer?

Under the new program to be launched in 2016, the Alliance will promote fewer deals with deeper discounts for a shorter period of time than ever before, enabling us to work with more of our businesses throughout the year. Offers range from 20% off at a happy hour to discounts on entertainment venues and shopping. Check back frequently to see what’s new on the Crossroads app.

As a business in Times Square, how can I get involved in the Crossroads Program?

We are looking for creative neighborhood partners who are interested in offering exclusive discounts and opportunities in Times Square. Participation in the program is free. Please email Crossroads@TimesSquareNYC.org for more information on how to promote your business with local employees and residents.

How can I enjoy the benefits of the Crossroads Program?

The Times Square Alliance will release the new, free Crossroads App soon. Check back soon to download the Crossroads App in the Apple Store, the Windows Store, or Google Play.

What if I don’t have a smartphone?

Please email Crossroads@TimesSquareNYC.org for more information.

I work at a large company or corporate office. How can I get all our Times Square employees access to this program?

Contact us at Crossroads@TimesSquareNYC.org and set up a time to meet with our Community Development Coordinator to learn how we can work together to reach your employees.

Have a different question for us?

Please email Crossroads@TimesSquareNYC.org and we’ll get back to you.

What is the Times Square Alliance?

The Times Square Alliance works to improve and promote Times Square - cultivating the creativity, energy and edge that have made the area an icon of entertainment, culture and urban life for over a century. Founded in 1992, the Alliance keeps the neighborhood clean and safe, promotes local businesses, manages area improvements and produces major annual events with partners, including New Year's Eve, Solstice in Times Square and Taste of Times Square. As the custodians of Times Square, the Alliance works everyday to improve the quality of life for the neighborhood residents and businesses while driving economic growth in New York City.