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Masthead Crossroads



The Times Square Alliance is proud to present the Crossroads Program, a FREE benefit program for those who live and work in the Times Square area.


This is not a standard discount program- it is a value-driven program that encourages local customers to frequent local businesses because of the value and exclusivity of the offers.

As a Times Square employee or resident you gain access to exclusive savings, promotions, and value-added opportunities offered by restaurants, delis, retailers, hotels and attractions in Times Square.

As an HR Professional the Crossroads Program is a FREE employee incentive where we do all the work!

As a business owner you can potentially reach over 160,000 residents and employees in the Times Square area.

To be able to better serve you, please click on the appropriate link below:

I am a Times Square Employee or Resident

I am a Times Square HR Professional

I am a Times Square Business