Welcome to the Times Square Alliance Website

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Taste of Times Square Chef

Taste of Times Square Crowd





The Times Square Alliance produces many civic events throughout the year including the New Year’s Eve ball drop.


Times Square Arts

Ice Heart

Through its Public Art Program, the Times Square Alliance brings temporary high-quality, cutting-edge art and performance to Times Square’s public spaces, so that it is known globally as a place where ordinary people encounter authentic, ever-changing urban art in multiple forms and media.


The Times Square Alliance is looking for partners to cater receptions, VIP parties, press events and more.
Want to get involved?


Marianne Vernetson
Director of Economic Development
(212) 452-5209