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Welcome Times Square Businesses. How can the Times Square Alliance Help You?

About Us

The Times Square Alliance, founded in 1992, works to improve and promote Times Square - cultivating the creativity, energy and edge that have made the area an icon of entertainment, culture and urban life for over a century.

Your business must be located within the boundaries of the Times Square Alliance business improvement district in order to take advantage of the following opportunities. The district encompasses roughly 40th to 53rd Streets from 8th Avenue east to almost 6th Avenue and historical Restaurant Row (46th St between 8th and 9th Ave).

What is a Business Improvement District?

A business improvement district is a public-private partnership in which buildings in a defined area pay an annual property tax or fee in order to fund improvements within the district's boundaries. A portion of this annual fee is used to provide our core services of safety and sanitation for the neighborhood. Our Public Safety Officers and Sanitation associates provide around the clock service 365 days a year to keep our neighborhood clean, safe and fun. These services are guaranteed and require no further involvement on your part.

Have questions?


Marianne Vernetson
Director of Economic Development
(212) 452-5209