Welcome to the Times Square Alliance Website

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Whether you are a restaurant offering special dining packages, a retail store running a unique sale, or a theatrical performance offering discount tickets, we’d like to promote you on the official Times Square website and e-newsletters.

Crossroads, The Times Square Card, is a free incentive program designed to encourage 250,000+ employees and residents of the Times Square area to get more out of their neighborhood.

  • Sign up your business
  • Check out what other businesses are offering
  • Get the Crossroads Card for your employees (a free HR benefit)


From banners to billboards - how to see and be seen at the Crossroads of the World. A sign in Times Square receives an estimated 1.5 million impressions per day. The Times Square Alliance has over 300 receptacles and 215 street pole banners in the district where you can advertise your business.


Looking to network or partner with other Times Square businesses? Have an idea and want to combine your promotional efforts? If you are a restaurant wanting to partner with a Broadway show or a hotel wanting to partner with a parking lot, we can help you make the connection. Interested? Contact: 

Regina Fojas
Community Development Coordinator
(212) 452-5231

Photo credit: David Katzenstein for Times Square Alliance