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Release Date: May 02, 2013

(NEW YORK, N.Y.)—To celebrate NYCxDesign, New York City’s inaugural citywide event to showcase and promote design of all disciplines, the Times Square Alliance is launching two exclusive design and architecture tours. The tours, departing from the Times Square Museum & Visitor Center, will feature Times Square’s hidden design and architectural assets, offered May 10 and 11, as well as a history of Times Square’s iconic neon signs, offered May 17 and 18.  

Led by two local historians, the walking tours are an exercise in identifying the many strains of design and architecture that compose Times Square’s visual cacophony. In “Chaos By Design,” architectural tour guide Matt Postal will take participants through several generations of Times Square design, from ornamented European-style theaters of Broadway to Renzo Piano’s new incarnation of the New York Times building to the adapted landmarked buildings that unite the present with the past. In “All Lit Up,” New School professor Kathleen Hulser will conduct an archaeology of Times Square’s signage, describing how Times Square’s commercial canvases came to be and what role they have served in pushing forward American advertising.

For cultural tourists and locals independently curious about the history of design at New York’s most iconic crossroads, an exclusive self-guided tour, entitled Hot! Live! Design! A Guide to Art+Architecture+Design, is downloadable here as well as launching via a specially designed website on May 10. The site will be optimized for mobile phones so visitors to Times Square can access the tour directly from their phones.

About NYCxDESIGN Tours:
CHAOS BY DESIGN: Walking Tour of Times Square’s Design (NYCxDesign Exclusive)

May 10 & 12, 2013, 12:00 p.m.
Times Square between 42nd-47th Streets

The Times Square Alliance is offering an exclusive walking tour of Times Square’s unique and hidden design and architectural assets for NYCxDesign 2013. The 90-minute tour departs On May 10 and May 12 at 12:00 p.m. from the Times Square Museum and Visitor Center, 7th Avenue between 46th and 47th Streets. Presented by tour guide and historian Matthew Postal, the tour will unveil some of Times Square’s most vibrant assets, including the historic Broadway theaters, Duffy Square’s glass Red Steps and Times Square’s most iconic buildings. The tour costs $20, collected onsite. Cash only. RSVP to sbreidbart@timessquarenyc.org.

ALL LIT UP: Times Square Neon Sign History Tour (NYCxDesign Exclusive)

May 17 & 18, 2013, 11:00 p.m.
Times Square between 42nd-47th Streets

The Times Square Alliance is offering an exclusive walking tour of the iconic signs that make Times Square famous. The tour will walk participants through a brief history of signs up to today—from the 1923 Coca-Cola sign to the ABC News zipper and the 30,000 square feet of Thompson Reuters LED screens. The hour-long tour departs on May 17 and 18 at 11:00 p.m. from the Times Square Museum and Visitor Center, 7th Avenue between 46th and 47th streets. Presented by tour guide and historian Kathleen Hulser, the tour will conclude with a free showing of the Midnight Moment. The tour costs $20, collected onsite. Cash only. RSVP to sbreidbart@timessquarenyc.org.

Times Square Alliance

The Times Square Alliance works to improve and promote Times Square - cultivating the creativity, energy and edge that have made the area an icon of entertainment, culture and urban life for over a century. Founded in 1992, the Alliance keeps the neighborhood clean and safe, promotes local businesses, manages area improvements and produces major annual events with partners, including New Year's Eve, Solstice in Times Square and Taste of Times Square. As the custodians of Times Square, the Alliance works every day to improve the quality of life for the neighborhood residents and businesses while driving economic growth in New York City. www.TimesSquareNYC.org