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Release Date: Jun 20, 2013

Trio of Yogis to Host Embeddable Webcast of Daylong Yoga Event to Mark the Longest Day of the Year Available at TimesSquareNYC.org on June 21st, 2013

(NEW YORK, N.Y.) The Times Square Alliance today announced that yoga enthusiasts around the world will get to experience the 11th annual Solstice in Times Square via a 14-hour, live, free webcast of the event, during which thousands of Yogis will come together for a collective ohm in one of the world’s busiest and most frenetic places: Times Square. The Times Square Alliance and title sponsor Athleta, the premium fitness and lifestyle apparel brand for women, will offer up free “Mind Over Madness” yoga classes and a yoga village from 7:30a.m. to 9p.m. on the longest day of the year.

The webcast, which is sponsored by Tampax® Pearl® Active and produced in partnership with Livestream, will be hosted by yogis Amy Pearce-Hayden, Sherida Mullins, Tracye Warfield and Tim Tompkins, President of the Times Square Alliance.

The webcast will capture all of the day’s activities, most notably the five, free outdoor yoga classes and the yoga village. The classes include:

  • Early morning yoga at 7:25a.m. featuring veteran instructor, acupuncturist and Athleta model athlete Drisana Carey with special pre-class meditation by Tao Porchon-Lynch, 94 years-young and founder of the Westchester Institute of Yoga
  • Tampax Pearl® Active pose demonstration at 9:45a.m. and mid-morning yoga at 10a.m. with Paula Tursi of Reflections Yoga in NYC
  • Lunchtime Bikram yoga at 1p.m. taught by Donna Rubin of Bikram Yoga NYC along with special guests
  • Late afternoon yoga at 5:30p.m. taught by Colleen Saidman  and her husband Rodney Yee
  • Evening yoga at 7:45p.m. led by Douglass Stewart, co-founder of Solstice in Times Square

Thanks to a custom-designed embeddable video, the event organizers and Livestream are providing viewers with a full feed experience that includes live video, chat, photos, text updates, real-time DVR, animated GIFs and video highlight capabilities. This full feed experience is available for digital media outlets, bloggers, webmasters and Facebook users to embed as a source of fun and entertaining content on their own sites customized for their communities.

The 2013 Solstice in Times Square Live Webcast presented by Tampax Pearl® Active will begin on June 21st at 7:25a.m. and end at 9:05p.m. For more information and to view the webcast, visit TimesSquareNYC.org and Livestream.com.

Webcast information, including the sizes and embedding codes, is available at www.TimesSquareNYC.org/Solstice. Additional event sponsors include Glaceau smartwater®, LUNA®, Solstice Sunglasses, Bodylogix, Tribe Hummus, Fresh 102.7 FM, Toshiba, Yoga Journal and IN New York and WHERE New York Magazines.

About Times Square Alliance

The Times Square Alliance works to improve and promote Times Square - cultivating the creativity, energy and edge that have made the area an icon of entertainment, culture and urban life for over a century. Founded in 1992, the Alliance keeps the neighborhood clean and safe, promotes local businesses, manages area improvements and produces major annual events including New Year’s Eve, Solstice in Times Square and Taste of Times Square. As the custodians of Times Square, the Alliance works every day to improve the quality of life for the neighborhood residents and businesses while driving economic growth in New York City.