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Release Date: Jun 28, 2013

Newly Approved Placemaking Plan Will Heighten Visibility of A
Block of Brownstone Eateries

(NEW YORK, N.Y.) - The Times Square Alliance today announced that it has received approval to implement a new placemaking initiative along Restaurant Row, the storied strip of international eateries on West 46th Street between Eighth and Ninth Avenues. The plan, which calls for the installation of illuminated kiosks and solar-powered in-ground lighting at both ends of the block, was approved by the New York Public Design Commission, and has already garnered strong support from the restaurateurs, local community board and block associations.

Tim Tompkins, president of the Times Square Alliance, said: “Restaurant Row has all the markers of a New York neighborhood: tree-lined sidewalks, 19th-century brownstones, and a range of cuisine that only this city can offer. Our new initiative captures this block’s distinctiveness as a midtown corridor with a downtown feel.”

One illuminated 12-foot-high cylindrical kiosk emblazoned with “Restaurant Row” on the front and featuring an 18-inch wide map on the back listing the row’s restaurants will be erected at the south corner of both ends of the block. In-ground solar-powered lighting will surround both kiosks and also appear on both north corners, creating illuminated gateways.

The plan, which will help raise the visibility of the famed Restaurant Row, is being funded by the office of the Manhattan Borough President.

Manhattan Borough President Scott M. Stringer, said: “I am very pleased my office was able to help shine a spotlight on ‘Restaurant Row’.  Some of these culinary institutions have been around for decades, and this placemaking initiative will remind New Yorkers, and visitors from around the world, that they’re still here and ready to serve. I’m delighted for these midtown businesses.”

Brian Connell, Co-owner of Bourbon Street Bar and Grille and The House of Brews, said: “Restaurant Row stands out from the rest of the Midtown in its architecture, its concentration of dining options, and its lively neighborhood spirit. Now, with this new placemaking initiative, we’re adding one more layer to our identity as one of the top culinary hubs in Manhattan.”

The city officially recognized the block as Manhattan’s “Restaurant Row” in a ceremony in October of 1973. Restaurants range from 107-year-old Barbetta to 6-month-old La Pulperia, with cuisine from Italy (Becco), Spain (Meson Sevilla), Russia (Firebird), Thailand (Bangkok House), Japan (Sushi of Gari), and Brazil (Brazil Brazil Grill).

About Times Square Alliance
The Times Square Alliance works to improve and promote Times Square - cultivating the creativity, energy and edge that have made the area an icon of entertainment, culture and urban life for over a century. Founded in 1992, the Alliance keeps the neighborhood clean and safe, promotes local businesses, manages area improvements and produces major annual events including New Year’s Eve, Solstice in Times Square and Taste of Times Square. As the custodians of Times Square, the Alliance works every day to improve the quality of life for the neighborhood residents and businesses while driving economic growth in New York City. www.TimesSquareNYC.org 

Media Contacts:
Adam Miller (212) 843-8032| amiller@rubenstein.com
Gia Storms 212-452-5205 | gstorms@timessquarenyc.org