Release Date: Dec 17, 2013
REQUEST FOR COVERAGE
14 Days to New Year’s Eve,
Numerals that Complete the 2014 Display will be Unveiled at Times Square Museum & Visitor Center,
Illuminated By Philips New Hue Light Bulbs
Serenaded by a String Quartet – Class of 2014 – From Local High School
The giant, seven-foot-tall “14” will be feted by a string quartet of high school seniors – class of 2014 – and a giant champagne bottle while on display at the Times Square Museum & Visitor Center, on 7th Avenue between 46th and 47th Streets on Tuesday, December 17 at 11 a.m.
Serenading the “14” will be the Senior String Quartet from the Half Hollow Hills School District in Dix Hills, NY. An 11-foot, 9-inch tall champagne bottle provided by Moët & Chandon Champagnes, the official champagne of Times Square 2014, will top off the celebratory unveiling exactly 14 days before New Year’s Eve.
Philips provides all of the Times Square New Year’s Eve Numerals with advanced, energy-efficient LED bulbs. For the first time this year, the numerals will be illuminated in colors and patterns that can be changed and controlled. Philips’s new hue BR30 LED bulbs will bring an endless array of color to the iconic Numerals. Those in attendance can also learn about the new technology and experience first-hand how the hue bulbs work from a smart device.
Tim Tompkins, President of the Times Square Alliance, and Jeffrey Straus, President of Countdown Entertainment—co-organizers of Times Square New Year’s Eve—will be on hand, as well as Todd Manegold Director, LED Lamps Marketing from Philips, who will discuss the LED bulb technology used to light the numerals. Kat Odell, editor in chief of Eater LA and star of Bravo TV’s Eat Drink Love will attend on behalf of Moët and Chandon Champagnes. Landmark Signs, under the direction of President Tony Calvano, will oversee the installation and delivery of the numeral.
The numerals will remain on display until December 26th. At that time, they will be installed atop One Times Square to complete the “2-0-1-4” sign that lights up at midnight to announce the beginning of the New Year at the completion of the Ball Drop. For more information, please visit: www.TimesSquareNYC.org.
|DATE:||Tuesday, December 17, 2013|
|TIME:||11 am – 11:30 am (media check-in at 10:45 am)|
|PLACE:||Times Square Museum & Visitor Center on 7th Avenue between 46th & 47th Street|
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Nancy Haberman, 212-843-802, email@example.com