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Release Date: Jun 16, 2014

World Class Yogis to Host Embeddable Webcast of Dawn-till-Dusk Yoga Event to Mark
The Longest Day of the Year
Available at wwwTimesSquareNYC.org on June 21st, 2014

New York, NY (June 16, 2014) – The Times Square Alliance today announced that yoga enthusiasts around the world will get to experience the 12th annual Solstice in Times Square via a 16-hour, live, free webcast of the event, during which thousands of Yogis will come together for a collective ohm in one of the world’s busiest and most frenetic places: Times Square. The Times Square Alliance and title sponsor Athleta, the premium fitness and lifestyle apparel brand for women, will offer up free “Mind Over Madness” yoga classes and a yoga village from 5:30 a.m. to 9:15 p.m. on the longest day of the year – allowing yogis from around the globe to participate virtually in the fully booked event.

The webcast, which is produced in partnership with Livestream, will be hosted by yogis Amy Pearce-Hayden, Tracye Warfield and Tim Tompkins, President of the Times Square Alliance.

The webcast will capture eight, free outdoor yoga classes – including the first-ever sunrise class, beginning at 5:25 a.m. The classes include:

• 5:30 a.m. - 6:30 a.m.: Sunrise Vinyasa; Instructed by Tim Tompkins
• 7:30 a.m. - 8:30 a.m.: Salutations to Summer; Instructed by Heather Lilleston
• 9:30 a.m. - 10:30 a.m.: Power Yoga; Instructed by Bethany Lyons
• 11:30 a.m. - 1:00 p.m.: Bikram; Instructed by Donna Rubin and Friends
• 2:00 p.m. - 3:00 p.m.: Slow Flow Vinyasa; Instructed by Paula Tursi
• 4:00 p.m. - 5:00 p.m.: Sun Sequence; Instructed by Barbara Verrochi, Kristin Leigh and Annie Piper
• 6:00 p.m. - 7:00 p.m.: Breath Informed Vinyasa; Instructed by Douglass Stewart
• 8:00 p.m. - 9:15 p.m.: Sunset Flow; Instructed by Ali Cramer

Thanks to a custom-designed embeddable video, the event organizers and Livestream are providing viewers with a full feed experience that includes live video, chat, photos, real-time DVR and video highlight capabilities. This full feed experience is available for digital media outlets, bloggers, webmasters and Facebook users to embed as a source of fun and entertaining content on their own sites customized for their communities.

The 2014 Solstice in Times Square Live Webcast will begin on June 21st at 5:25 a.m. and end at 9:30 p.m. For more information and to view the webcast, visit www.TimesSquareNYC.org and www.Livestream.com.

This year, yogis who plan to follow the free yoga classes from home can still swing by Times Square on June 22nd to take part in the celebration, as the event continues for a second day with the MINDBODY Sol Conference.  The first-ever, day-long wellness conference is designed to rejuvenate the body, mind and spirit in a more tranquil setting. An assortment of feel-good workshops will be offered, from yoga and meditation to Ayurveda and energy healing. Classes will be taught by a variety of New York-based masters, including renowned professional yoga instructors Rodney Yee and Colleen Saidman Yee, and meditation experts Alan Finger and Ethan Nichtern. The conference is sponsored by MINDBODY Connect, the largest consumer booking app for the wellness and beauty industries, and will take place Sunday, June 22nd at the Marriott Marquis Hotel at 1535 Broadway from 8 a.m. – 5 p.m.

Those that book any service through the MINDBODY Connect app, from June 21-28, will be automatically entered to win free wellness and beauty classes and appointments as part of MINDBODY’s Week of Wellness promotion. For more details visit: www.MINDBODYonline.com/sol

Webcast information, including sizes and embedding codes, is available at www.TimesSquareNYC.org/Solstice. You may also view the webcast on our partner sites, www.YogaJournal.com and www.Gaia.com/My-Yoga.

Follow the conversation of Solstice in Times Square on Twitter and Instagram using #SolsticeTSq. Additional sponsors include smartwater®, ZICO®, Solstice Sunglasses, LUNA®, Tom’s of Maine®, Weight Watchers Ice Cream®, KEURIG®, and Where® IN New York.

About Times Square Alliance
The Times Square Alliance works to improve and promote Times Square - cultivating the creativity, energy and edge that have made the area an icon of entertainment, culture and urban life for over a century. Founded in 1992, the Alliance keeps the neighborhood clean and safe, promotes local businesses, manages area improvements and produces major annual events including New Year’s Eve, Solstice in Times Square and Taste of Times Square. As the custodians of Times Square, the Alliance works every day to improve the quality of life for the neighborhood residents and businesses while driving economic growth in New York City. www.TimesSquareNYC.org

About Athleta
Athleta is the premier fitness fashion brand for the woman who sees fitness as vital to her life. Blending performance innovation with chic urban style, Athleta offers versatile pieces that outfit her entire day – from working out to going out. Athleta apparel is sold in retail stores across the country, online and via catalog. www.Athleta.com

MINDBODY has led the health and wellness industry in software development since its founding. Over 500,000 practitioners at over 35,000 locations in 100 countries use MINDBODY and thousands of new locations are adopting the software each month, making it the fastest growing SaaS provider in the wellness and beauty industry. In addition to its web and mobile solutions, the company offers a holistic, corporate wellness solution for employers called MINDBODY Exchange, and a consumer booking app called MINDBODY Connect. MINDBODY has been listed on the Inc. 500/5000 list as one of the fastest growing companies in the U.S. for the past six consecutive years.  www.mindbodyonline.com

About Livestream
Livestream’s mission is to connect people and live events. Livestream offers event owners a complete set of hardware and software tools to share their events with a growing community online. More than 35 million viewers each month watch thousands of live events from customers including The New York Times, Facebook, ESPN, SpaceX and Warner Bros. Records. Founded in 2007, Livestream is headquartered in New York with offices in Los Angeles, London, Ukraine and India. www.Livestream.com


CONTACT: Jennifer Pastrich | (212) 843-8096| JPastrich@Rubenstein.com
Gia Storms | (212)452-5205 | GStorms@TimesSquareNYC.org