Welcome to the Times Square Alliance Website

Accessibility Navigation:

Release Date: Dec 08, 2014

Cosmopolitan logo

 

 

 

 

COSMO KICKS OFF 50TH BIRTHDAY ON WORLD’S BIGGEST NIGHT;
COVERGIRL INSPIRES WOMEN TO ROCK THEIR BEAUTIFUL IN 2015

NEW YORK, December 8, 2014Cosmopolitan, the world’s largest women’s magazine, will mark its 50th anniversary in 2015 and today announced that it will kick off its birthday year with a party for the ages: co-sponsoring the 2015 Times Square New Year’s Eve celebration with COVERGIRL, the makeup brand with a finger on the pulse of pop culture, entertainment, celebrity and all things beauty. In cooperation with the Times Square Alliance and Countdown Entertainment, Cosmo and COVERGIRL are turning up the volume and painting the town red HOT…Bombshell pink AND Delicious plum, celebrating the launch of COVERGIRL’s new Colorlicious Lipstick - and creating the most #colorfulcountdown Times Square has ever seen. The Times Square New Year’s Eve Celebration draws one million attendees to the heart of New York City, is broadcast to one billion viewers worldwide, and for the first time the live webcast will be streamed on Cosmopolitan.com. New Year’s Eve is just the beginning of an exciting partnership as both brands kick off a colorful 2015, celebrating women 365 days a year.

“What an amazing way to kick off our 50th birthday, and we couldn’t be more pleased to partner with COVERGIRL to take over the center of the universe on such an incredible night!” said Donna Kalajian Lagani, publisher, chief revenue officer, Cosmopolitan. “It’s a perfect way to start off this important year for Cosmo and our 54 million brand followers – a year in which everything we do is about helping our fun, fearless women move forward in 2015. Two of the world’s most iconic brands coming together to celebrate women and the optimism and momentum of a new year – it simply doesn’t get better or bigger than this.”

“Easy breezy COVERGIRL is ready to kick off 2015 with a bang!” added Esi Eggleston Bracey, VP, general manager, COVERGIRL Cosmetics. “And we couldn’t be more excited than to start the year with Cosmo and the millions of fun, feisty and fabulous women who love both of our brands. It’s not just about celebrating these women on New Year’s Eve; it’s about celebrating them each and every day, whether through something simple like the perfect new lipstick shade, or something bigger like inspiration from our amazing COVERGIRLs or involvement with our #GirlsCan program.”

“Times Square New Year’s Eve is all about celebrating our past and reclaiming our future for the coming year – and I can’t think of two better brands to transform the visual landscape of New Year’s and focus our celebration on fun, fearless women moving forward,” said Tim Tompkins, president, Times Square Alliance. “Cosmopolitan and COVERGIRL will help us celebrate the strength and power of women as we head into 2015.”

“The quintessential New Year’s Eve celebration will have a whole new look thanks to our new co-presenting sponsors Cosmopolitan and COVERGIRL who will makeover Times Square with bright beautiful colors for the Ball Drop,” added Jeffrey Straus, president, Countdown Entertainment.

About Cosmopolitan
Cosmopolitan is the best-selling young women's magazine in the U.S., a bible for fun, fearless females that reaches more than 20 million readers a month. The 2014 ASME Award winner delivers the latest news on men and love, work and money, fashion and beauty, health, self-improvement and entertainment. Cosmopolitan.com reaches over 25 million unique users a month, in addition to boasting five million Facebook fans and one million Twitter followers. In addition to the U.S. flagship, Cosmopolitan publishes 61 print magazine editions around the world, including Cosmopolitan for Latinas, published in the US five times a year. Cosmopolitan is published by Hearst Magazines, a unit of Hearst Corporation, one of the nation’s largest diversified media and information companies. With 21 titles in the U.S., Hearst is the leading publisher of monthly magazines in terms of total paid circulation (AAM 1H 2014) and reaches 83 million adults (Spring 2014 MRI; includes HGTV prototype). Follow Cosmopolitan on Twitter at @Cosmopolitan.

About COVERGIRL
From its easy, breezy beautiful beginnings to its present-day iconic position in the world of pop culture, entertainment and celebrity, COVERGIRL has been empowering women to look and feel beautiful for more than 50 years. The brand is fun, feisty and irresistible, today generating near $1B in global retail sales and maintaining the leading equity in the U.S., its largest market. Throughout its history, COVERGIRL has been known as a cosmetics category leader and innovator, with first-to-market technologies like LashBlast mascara and COVERGIRL + Olay Simply Ageless foundation, a line-up of famous (and often unconventional) celebrity faces, and on-trend marketing campaigns. Visit COVERGIRL.com for more information on COVERGIRL’s extensive lineup of products for women of every age. Join the COVERworld and find out all the latest on:
• Facebook.com/COVERGIRL
• Twitter.com/COVERGIRL
• Instagram.com/COVERGIRL
• YouTube.com/COVERGIRL
• Pinterest.com/COVERGIRLxo
• covergirl.tumblr.com

About Times Square New Year's Eve
The Times Square Alliance and Countdown Entertainment are the organizers of Times Square New Year's Eve. The Times Square Alliance works to improve and promote Times Square so that it retains the energy, edge and distinctiveness that have made it an icon of entertainment, culture and urban life.  Countdown Entertainment represents the owners of One Times Square and the New Year’s Eve Ball.

For more information about Times Square New Year’s Eve, visit www.TimesSquareNYC.org.
To join the Times Square New Year’s Eve conversation on Twitter follow @TimesSquareNYC and @TimesSquareBall and use #BallDrop.

Times Square Alliance:
Like on Facebook: https://www.facebook.com/timessquarenyc
Follow on Twitter: https://twitter.com/timessquarenyc
Follow on Instagram: http://instagram.com/TimesSquareNYC

Times Square Ball:  www.TimesSquareBall.net
Like on Facebook: https://www.facebook.com/timessquareball
Follow on Twitter: https://twitter.com/timessquareball

###


Media Contacts:

Holly Whidden, Director of Strategy & Communications, Cosmopolitan
hwhidden@hearst.com

Lacey Drucker, PR Manager, Hearst Magazines
ldrucker@hearst.com

Jennifer Pastrich, Vice President, Rubenstein Communications
jpastrich@rubenstein.com