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Release Date: May 16, 2012

Dance Program Helps Seniors Stay Healthy and Active in Times Square****Naomi Goldberg Haas and Dances For A Variable Population Perform****Times Square Arts Celebrates Intergenerational, Interactive Dance

New York, N.Y. – The world premiere of ROUNDUP by Naomi Goldberg Haas for Dances For A Variable Population (DVP) arrived today in Times Square, featuring contemporary dance in an interactive and intergenerational performance. Seniors citizens from Project FIND’s Woodstock Senior Center in Times Square and dancers from across the city took center stage on the Broadway Plazas. The dancers invited New Yorkers and tourists to take part in a movement workshop at the end of the performance.  

ROUNDUP will continue each afternoon through Saturday, May 19.  The performance is supported by Times Square Arts and made possible with support from the New York State Council on the Arts and the New York City Department of Cultural Affairs.

“What better place than Times Square - the Crossroads of the World – to present a piece that brings together a true cross-section of movements and performers,” said choreographer Naomi Goldberg Haas. “Our performers span Korea, Russia, Croatia, Philippines, Puerto Rico, North Carolina and across New York, colliding here, at one of the greatest intersections in the world, to explore, rehearse, and share their ideas ‘rounding up’ center stage on Broadway. We believe this collection of movements and individuals are reflective of New York and the world, and will make New Yorkers pause and participate amongst the hustle and bustle that is Times Square.”

“Times Square Arts helps bring that which is often secluded to the confines of a senior center or a rehearsal room to the center of the city onto the world’s greatest stage – Times Square,” said Sherry Dobbin, Director of Public Art for the Times Square Alliance. “We are thrilled to support work that is purposely created for our unique public space and actively engages a diverse audience.”

This contemporary dance performance seeks to erase traditional boundaries by mixing senior citizens from the neighborhood with experienced dancers. The piece reflects the energy and diversity of Times Square as it celebrates idiosyncratic movement. Sharing how dance is built from the dynamic between people, the interactive workshop of ROUNDUP encourages participants to explore the benefits of dance in their lives. 

“We are excited about working with the Times Square Alliance, Naomi Goldberg Haas and Dances For A Variable Population in this intergenerational project,” said David Gillcrist, Executive Director of Project FIND. “Programs like this enable older adults to express themselves creatively, engage in physical activity and interact with young adults who share their passion for the arts. As research indicates, activities such as these prove to be crucial components toward increasing longevity and promoting healthy aging, and we place tremendous importance on this kind of programming at all of our sites.”

ROUNDUP Performance/ Workshop Schedule:

Wednesday, May 16 at 12:30 PM

Thursday, May 17 at 12:30 PM

Friday, May 18 at 12:30 PM

Saturday, May 19 at 12:30 PM

Each performance is 25 minutes.  Workshop is 30 minutes. 

Celebrating the joys of dance for expression and wellbeing, the DVP’s popular Variable Pop Expressive Dance Workshops welcome adults of all ages and abilities.

The project is part of Time Square Alliance’s ongoing commitment to bring the best of contemporary art to the Crossroads of the World. 


Naomi Goldberg Haas (Artistic Director/Choreographer) has worked in concert dance, theater, opera and film, collaborating with The Klezmatics, composer Michael Nyman, playwright Tony Kushner, director Brian Kulick and Disney animation.  Originally trained at the School of American Ballet, with an MFA from NYU Tisch Dance, she performed with Pacific Northwest Ballet. She founded Dances For A Variable Population (DVP) in 2005. Through performances, ongoing classes and community collaborative programs, DVP aims to erase the border between dancer and non-dancer.  In 2010, Friends of the High Line awarded its first dance commission to DVP for “Autumn Crossing.” Works have been presented at venues such as the Joyce SoHo, The Public Theater, the 92nd Street Y, Dance New Amsterdam, PS 21 in Chatham NY, and outdoor festivals at Governors Island and Battery Park. For more information, please visit www.naomigoldberghaas.com/.

Times Square Arts presents temporary cutting-edge art and performances in multiple forms and media to the 350,000 daily visitors to New York City’s Times Square, making it one of the highest profile public arts programs in the United States. Since its inception, Times Square Arts has featured works by a diverse group of more than four dozen prominent and emerging artist projects. For more information, please visit www.TimesSquareNYC.org/arts.

Project FIND’s mission is to provide low- and moderate-income and homeless seniors with the services and support they need to enrich their lives and live independently.  The Woodstock Senior Center is located in the heart of Times Square, 127 West 43rd Street, providing over 1,300 seniors with a great variety of meals and activities, all designed with the goal of healthy-aging.


Time Square ROUNDUP/Movement Speaks is made possible by the New York State Council on the Arts with the support of Governor Andrew Cuomo and the New York State Legislature and by public funds from the New York City Department of Cultural Affairs in partnership with the City Council, and funded in part by Council Member Inez Dickens, 9th Council District, Speaker Christine Quinn and the New York City Council and Times Square Arts, the Public Art Program of the Times Square Alliance made possible by the support of the Rockefeller Foundation and the Rockefeller Brothers Fund.



Gia Storms | 212- 452-5205 | Gstorms@timessquarenyc.org

Jocelyn Aframe | 212-843-8285 | jaframe@rubenstein.com

Mary Springer | 212-874-0300 | mspringer@projectfind.org