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Release Date: Oct 11, 2012

WHAT:  This fall, Brazilian public artist Bel Borba has made New York City his studio, and Times Square his New York base. For the grand finale of his celebrated month-long public art project DIÁRIO (através de um OLHO BAIANO), Borba will create a block-long installation in Times Square using orange street barriers and other recycled materials. This special event, which will unfold in Times Square over the course of two days, will give spectators the rare chance to see an internationally-renowned public artist in process in the heart of New York City. Borba, Brazil’s “pied piper of street art” according to The New York Times, will expose the audience to his lightning-speed process and reveal the extraordinary possibilities for the discarded material of our daily lives.

This installation in Times Square marks the culmination of Borba’s 30-day series of artistic transformations with recycled materials around New York City—in places such as Roosevelt Island; Red Hook, Brooklyn; and Howard Beach, Queens.

The event is presented in partnership with the French Institute Alliance Française (FIAF) and the Hemispheric Institute of Performance & Politics, as part of FIAF’s 2012 Crossing the Line festival.

WHEN: The installation begins on Sunday, October 14th, at 6:00 a.m. and lasts until the artist is finished. The piece will be on view for a 24-hour period before being dissembled by the end of day Monday, October 15th.

WHERE:  Times Square, in the Broadway Plaza between 46th and 47th Streets


Interview opportunities available on:   

Sunday, October 14th at 10:00 a.m.
Monday, October 15th at 11:00 a.m.


Bel Borba
Burt Sun and Andre Costantini, filmmakers whose new documentary Bel Borba Aqui: A Man and a City is showing at Film Forum
Tim Tompkins, President, Times Square Alliance
Sherry Dobbin, Director of Public Art, Times Square Alliance
Lili Chopra, Artistic Director of FIAF and Co-curator for Crossing the Line Festival

Press should register to photograph or film the installation or request interviews by Friday, October 12, to Daniela Stigh, Rubenstein Communications, 212.843.8269 or dstigh@rubenstein.com


Also on view in Times Square is the new, site-specific work Universal Pulse created by Bel Borba, along with acclaimed filmmakers Burt Sun and Andre Costantini. This presentation is a part of Times Square Moment: A Digital Gallery—the largest coordinated effort in history by the sign operators in Times Square to display synchronized, cutting-edge creative content at the same time every day. The piece is the first in the program's history to be created specifically for use on the Times Square screens, and runs every night 11:57 p.m. to midnight, through October 31.


Crossing the Line
Crossing the Line is the French Institute Alliance Française (FIAF)’s annual fall festival presenting interdisciplinary works and performances created by artists from around the world in New York. The festival is initiated and produced by FIAF in partnership with leading cultural institutions and takes place this year from September 14–October 14, 2012. More info & tickets at fiaf.org/ctl

About the French Institute Alliance Française (FIAF)
FIAF's mission is to create and offer New Yorkers innovative and unique programs in education and the arts that explore the evolving diversity and richness of French cultures. FIAF seeks to generate new ideas and promote cross cultural dialogue through partnerships and new platforms of expression. www.fiaf.org

Times Square Arts
Times Square Arts, the public art program of the Times Square Alliance, presents leading contemporary art and performances in multiple forms and media to more than 400,000 daily visitors to New York City’s Times Square, making it one of the highest profile public arts programs in the United States. Since its inception, Times Square Arts has featured works by a diverse group of more than four dozen prominent and emerging artists. Times Square Arts is partially funded by Rockefeller Brothers Fund. www.TimesSquareNYC.org/arts