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Release Date: Dec 17, 2012

Starring in 2013 Display atop One Times Square

Numerals Arrive at Times Square Museum & Visitor Center to be Illuminated for First Time by Philips Bright Energy-Efficient LED Bulbs


Good Luck Charms Offered to Make Over “13” Public Image

The giant, seven-foot-tall “13” (and all the superstitions that go along with the number) will arrive on a flatbed truck outside the Times Square Museum & Visitor Center, on 7th Avenue between 46th and 47th Sts. on Wednesday, December 19th at 11 a.m. The famous (or infamous) numeral will be very carefully unloaded and brought inside where the “13” will be presented with thirteen multi-cultural good luck charms to turnaround its unlucky reputation.  After receiving the good luck charms, the “13” will be illuminated to symbolize good fortune and a bright future in the New Year.

The lucky “13” and its thirteen lucky charms will remain on display until December 26th.  At that time, the numeral will be installed atop One Times Square to complete the “2-0-1-3” sign that lights up at midnight to announce the beginning of the New Year at the completion of the Ball Drop. 

Philips continues to provide all of the Times Square New Year’s Eve Numerals with advanced energy efficient LED bulbs. The 529 custom-designed Philips scalloped LED flood bulbs that light the numerals use just 9 watts each, compared to the 40 watts consumed by the previous halogen bulbs, representing a 78 percent energy savings.

Tim Tompkins, President of the Times Square Alliance and Jeffrey Straus, President of Countdown Entertainment – co-organizers of Times Square 2013 – will be on hand to oversee the arrival.  Landmark Signs, under the direction of President Tony Calvano, will handle the installation and delivery of the numeral.  Kathy James, Director of Consumer Marketing at Philips, will be available to discuss the LED bulb technology used to light the “2-0-1-3.”  For more information, please visit: www.TimesSquareNYC.org.

Date: Wednesday, December 19th, 2012
Time: 11 am – 11:30 am (media check-in at 10:45 am)
Place: Times Square Museum & Visitor Center on 7th Avenue between 46th & 47th Sts.