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Release Date: Dec 30, 2012

GIANT PHILIPS LIGHT SWITCH ILLUMINATES 11,875-POUND BALL AS IT RISES UP 130-FOOT POLE ATOP ONE TIMES SQUARE

THOUSANDS OF NEW YEAR’S EVE BALLOONS TO BE INFLATED FOR REVELERS AT TIMES SQUARE 2013 EXTRAVAGANZA

(Times Square, N.Y.) -- In final preparation for New Year’s Eve, the iconic Times Square New Year’s Eve Ball will be lit and sent up the 130-foot pole atop One Times Square on Sunday, December 30 at 12 p.m. (Enter One Times Square through Walgreen’s on 7th Ave. between 42nd and 43rd Streets).

Event co-organizers Tim Tompkins, President of the Times Square Alliance, and Jeff Straus, President of Countdown Entertainment, along with Ed Crawford, CEO of Philips Lighting Company, will flip the giant switch that initiates the spectacular, state-of-the-art, lighting effects, powered by 32,256 Philips Luxeon LEDs and covered in 2,688 Waterford Crystals.

Immediately after the Ball Test, media is invited to the 5th floor to photograph the inflating of thousands of balloons that will be handed out along with thousands of hats to revelers on New Year’s Eve.

For more information on Times Square New Year’s Eve and its webcast and new mobile app, please visit: TimesSquareNYC.org/newyearseve.
 

What: New Year’s Eve Philips Ball Test
When: Sunday, December 30
Time: 12 p.m. – 1 p.m.  /  Media Check In: 11:30 am
Where: One Times Square (42nd Street and Broadway), Enter through Walgreen’s on 7th Ave. between 42nd and 43rd Streets