Welcome to the Times Square Alliance Website

Accessibility Navigation:

Release Date: Feb 05, 2013

Couples Can Renew Their Vows on the Red Steps, Bask on Aruba’s Heated Pop-up Beach and interact with a Larger than Life Heart, Made from NY and NJ Boardwalk Boards Salvaged from Hurricane Sandy

(NEW YORK, N.Y.) – This Valentine’s Day, thousands of New Yorkers and visitors looking for romance in New York City need to look no further than the Crossroads of the World. Free of charge, couples can renew their vows and declare their love on the iconic Red Steps, lounge on Aruba’s heated pop-up beach while enjoying hourly trip giveaways to the One happy island, and experience Brooklyn-based design firm Situ Studio’s larger than life Heartwalk sculpture made out of boardwalk materials salvaged from New York and New Jersey during the aftermath of Hurricane Sandy. Couples can end their evening by experiencing artist Tracey Emin’s dazzling visual valentine on over fifteen of the largest digital signs in Times Square just before midnight.

These romantic activities are part of “Free Love in Times Square” – a promotion throughout the month of February filled with steamy offers, special shows, and romantic deals designed to keep love hot during the cold winter months. Visit TimesSquareNYC.org and follow #FreeLoveTSq for further details.

The official sponsor of the Valentine’s Heart, now in its fifth year in Times Square, is Cheerios®. For 72 years and many generations, Cheerios® has been a symbol of family connections, trust, optimism and particularly love. The one and only Cheerios is proud to be the official sponsor of the Heart Sculpture during a time of year when we all profess our love to our “one and onlys”.

“Times Square has had its fair share of iconic kisses, from the millions every year at midnight on New Year’s Eve to the famous sailor and nurse kiss that marked the end of WWII,” said Tim Tompkins, president of the Times Square Alliance. “For the second year, we’re inviting couples to join us on Valentine’s Day to renew their vows, check out a unique piece of artwork in Heartwalk, and take advantage of the great deals in Times Square – and hopefully to finish the night off with their own memorable kiss at the Crossroads of the World.”

All couples, whether they have been married a few months or fifty years, are invited to say “I do” again. Sweethearts from across the river and around the globe can celebrate their passion and declare their love by renewing their vows on the Red Steps in the heart of Times Square. Captain Arnold, a licensed U.S. Coast Guard Captain and wedding officiant, will lead the 6:00 p.m. ceremony, which will be broadcast live in Times Square on the American Eagle Times Square Digital Billboard and webcast live at TimesSquareNYC.org

Participating couples will also receive a chance to win a second honeymoon to Aruba, simply by sharing their story of why they most deserve a second honeymoon to the One happy island, where they’ll enjoy a four night / five day stay at the Divi & Tamarijn Aruba All Inclusives. All inclusive getaways include full use of both resorts with a variety of dining options, bars, non-motorized water sports, nightly entertainment and more. Honeymooners enjoy ocean view rooms, a bottle of champagne, candlelight dinner, remembrance gift and a free night anniversary certificate. Couples must submit their entry by 10:00 A.M. on February 11, 2013, to be eligible to win. To pre-register for this free event, find out more details and official rules of the contest, visit TimesSquareNYC.org.

On Valentine’s Day only, Divi & Tamarijn Aruba All Inclusives also welcome couples to save 50 percent off romantic getaways using booking code LOVE13 at www.diviaruba.com/book.

As one of the most revisited islands in the Caribbean, Aruba is a premier destination for romance, weddings and honeymoons. Bringing the One happy island to life in the heart of NYC, Aruba’s No. 1 market, Aruba Tourism Authority invites couples to lounge on its heated pop-up beach from noon to 5:30 p.m. on Valentine’s Day while enjoying hourly trip giveaways, photo opportunities, warmth and relaxation. Follow #ArubaIDo for details.

Over the last five years, Times Square has hosted an annual heart sculpture to celebrate Valentine’s Day, selecting a special architecture or design firm to create a romantic public art installation in Times Square for all to enjoy. For the first time in this annual competition, Times Square Arts, the public art program of the Times Square Alliance, collaborated with Design Trust for Public Space, to invite emerging architecture and design firms to submit proposals for consideration. This year’s 2013 Times Square Valentine heart sculpture is Heartwalk by Brooklyn-based design firm Situ Studio, which took inspiration from the collective experience of Hurricane Sandy and the love that binds people together during trying times. The sculpture is officially sponsored by the One and Only Cheerios®, follow at #cheerioslove.

Using boardwalk boards salvaged during Sandy’s aftermath—from Long Beach, New York; Rockaways, New York City; Sea Girt, New Jersey; and Atlantic City, New Jersey—Heartwalk begins as two ribbons of wooden planks that fluidly lift from the ground to form a heart shaped enclosure in the middle of Duffy Square. The slatted construction, illuminated from within, provides varied views of the interior as visitors move around the perimeter of the installation. Visitors can enter the installation itself and literally stand in the heart of the world’s greatest city.

Situ Studio’s Heartwalk, will be unveiled on Tuesday, February 12, 2013, and remain on view until March 10, 2013. Visitors can post photos of their visit to Instagram via #HeartwalkTSq or at #cheerioslove.

Each night, Times Square becomes a digital art gallery through dazzling visuals on select billboards and newsstands with Midnight Moment, organized and supported by the Times Square Advertising Coalition in partnership with Times Square Arts.  For February’s program, Tracey Emin, one of Britain’s most celebrated contemporary artists, created I Promise To Love You, comprised of six written love messages made of neon. Every show begins at 11:57pm with a "countdown" that signals the start of the 3 minute nightly presentation. s[edition], the leading platform used by the worlds most recognized artists to distribute art digitally, worked directly with Emin to bring this project to life.

With discounted tickets, special menus and weekend getaway packages to fit any budget, Broadway shows, restaurants, and hotels throughout Times Square are making it easy to keep love alive.

For example, this Valentine’s Day, lovebirds can enjoy Barbetta’s Valentine’s Gala with dinner, music and dancing, a delicious 3 course Valentine's Day menu at Langan’s, a special "Make Your Own" prix fixe menu at Mexican hotspot Toloache, or a romantic getaway at the Millennium Hotel with their Romance Package.

Official media partners for Valentine’s Day in Times Square include IN New York and Where Magazines and  Fresh 102.7 FM. For more information on the special offers in Times Square on Valentine’s Day visit www.TimesSquareNYC.org.



About Times Square Alliance
The Times Square Alliance works to improve and promote Times Square - cultivating the creativity, energy and edge that have made the area an icon of entertainment, culture and urban life for over a century. Founded in 1992, the Alliance keeps the neighborhood clean and safe, promotes local businesses, manages area improvements and produces major annual events with partners, including New Year's Eve, Solstice in Times Square and Taste of Times Square. As the custodians of Times Square, the Alliance works every day to improve the quality of life for the neighborhood residents and businesses while driving economic growth in New York City. For more information, visit www.TimesSquareNYC.org.

About Aruba
As one of the most revisited destinations in the Caribbean, Aruba - One happy island - is an island of contradictions, where pristine turquoise waters collide against the desert-like terrain of the north shore; where peace and relaxation coexist with wild and rugged adventures; where Dutch influence meets American ease; and where a diverse history parallels a bright future. Nestled in the Southern Caribbean on the fringes of the hurricane belt, the island is just a two-and-a-half hour flight from Miami and a four-hour flight from New York City and also boasts year-round cooling trade winds and an average 82 degree temperature. Aruba offers beach lovers, adrenaline junkies, relaxation seekers and everyone in between a slice of paradise, including breathtaking beaches, a booming culinary scene, world famous festivals and events, exciting land and water activities, art galleries and museums, sumptuous spas, championships golf and exclusive shopping. With all-inclusive resorts, boutique hotels in charming Eagle Beach, high-rise branded hotels in Palm Beach or a cosmopolitan city hotel in Oranjestad, the island of contradictions provides the perfect getaway for first-time guests and loyal visitors, visit www.aruba.com.

About Cheerios®
Cheerios, America’s No. 1 cereal, debuted in 1941 as Cheerioats.  The nation’s first ready-to-eat oat cereal has since become one of the most trusted and recognized brands in America.  In fact, one of every 10 boxes of cereal sold in America is a box of Cheerios.  General Mills’ popular franchise includes Cheerios, Honey Nut Cheerios, Multi Grain Cheerios, Multi Grain Cheerios Peanut Butter, Chocolate Cheerios, Frosted Cheerios, Cinnamon Burst Cheerios, Fruity Cheerios, Apple Cinnamon Cheerios, Dulce de Leche Cheerios, Yogurt Burst Cheerios, Banana Nut Cheerios and Honey Nut Cheerios Medley Crunch.  Cheerios also has a publishing division that includes the popular Cheerios Play Books and other activity books.  For more information, go to www.cheerios.com.