Midnight Moment: A Digital Gallery
Midnight Moment: A Digital Gallery is the largest coordinated effort in history by the sign operators in Times Square to display synchronized, cutting-edge creative content at the same time every day. This new program is presented by the Times Square Advertising Coalition (TSAC), Times Square Arts, the public art program for the Times Square Alliance. The initiative is a collaboration of the Coalition and the Alliance, with additional partners of participating signholders and artists.
Each month, the program will present a new selection to be screened every day in a countdown to Midnight. Creativity always has been at the forefront of the Times Square signs and their presence is now so integral to the identity of this iconic public space, that they are required within zoning regulations. This level of signholder's commitment to synchronize their daily programs to feature the artist work throughout the year is unparalleled. Every night in Times Square will feature a spectacular viewing.
This December, Isaac Julien's PLAYTIME explores current debates on the relationships between capital, the art world, and the individual. For Midnight Moment, filmmaker and installation artist Isaac Julien creates a three-minute visual impression of the full-length film, showcasing the diversity of landscape as highlighted by exceptional color, shot with 4K technology.. The video will premiere just before midnight on December 1st and play every night throughout the month from 11:57 p.m. – midnight.
Photo credit: Isaac Julien, ECLIPSE (Playtime), 2013. Courtesy of the artist and Metro Pictures, New York.