Coca-Cola Sign

 

Coca-Cola Sign

 

Coca-Cola and Times Square have a long history. In 1923, the company brought a new dimension to its billboard by adding neon lighting. These days, it’s all multimedia. The company summoned more than 40 engineers and designers to produce 32 LED screens with 2.6 million diodes for a visual story.

 

2 Times Square - West 47th Street between Seventh Avenue & Broadway

 

Image Credit: Sarah Shatz