collaborates with contemporary artists to experiment and engage with one of the world's most iconic urban places. It provides an avenue for art to engage us in the urban environment.
Japanese artist Ryoji Ikeda’s film test pattern was re-imagined for the Times Square billboards in October 2014.
Arlés del Rio's Nearness dealt with restrictions, distance, the forbidden and achieving longings despite impediments.
For Inside Out New York City, French artist JR and his team invited New Yorkers and visitors to take self-portraits in a specially designed photo booth stationed in Times Square.
California-based band Bouquet took their audience above the clouds, on the Hyatt roof deck, to serenade them against the city skyline.
Artist Chris Doyle transformed the concrete jungle of Times Square into a flourishing canyon landscape.