Welcome to the Times Square Alliance Website

Accessibility Navigation:

jikai4Midnight Moment: Brian Dailey, Jikai. February 1-28, 2014; 11:57pm - midnight every night. Photograph by Ka-Man Tse for @TSqArts. Midnight Moment is a presentation of the Times Square Advertising Coalition (TSAC) and Times Square Arts.

The brilliant colors of Brian Dailey's Jikai will create a vibrant environment in Times Square for the month of February. In Jikai, Dailey depicts a moth fluttering about a light bulb against a transitioning scarlet to violet background. The film references Shakespeare's The Merchant of Venice: "Thus hath the candle singed the moth." The reference is a commentary on how people are irresistibly and dangerously attracted to something that they know could lead to their downfall. Dailey has dedicated Jikai to Japanese filmmaker Akira Kurosawa, whose seminal work insightfully commented on the contemporary issues of people and society.

"Metaphors are often a more powerful form to communicate the challenges and issues facing a society." -- Brian Dailey


Midnight Moment is the largest coordinated effort in history by the sign operators in Times Square to display synchronized, cutting-edge creative content on electronic billboards and newspaper kiosks throughout Times Square every night. The program, formerly known as Times Square Moment: A Digital Gallery, premiered in May 2012 and is organized and supported by the Times Square Advertising Coalition in partnership with Times Square Arts, the public art program for the Times Square Alliance, with additional partners of participating sign holders and artists. Past artists featured in the program include Robert Wilson; Tracey Emin;  Björk and Andrew Thomas Huang,  JR, Jack Goldstein, Ryan McGinley, Seoungho Cho; Neil Goldberg; Nabil Elderkin, Andrew van der Westhuyzen and Gregory Stern; Vicki DaSilva, Surabhi Saraf, and Elly Cho;  Erika Janunger; Takeshi Murata; Bel Borba with Burt Sun and André Costantini;  Brian Gonzalez (aka Taxiplasm); Yoko Ono, and Isaac Julien.

Each night, Times Square becomes a digital art gallery through dazzling visuals on select billboards and newsstands. Every show begins at 11:57pm with a "countdown" that signals the start of the 3 minute nightly presentation. Content changes monthly; selected works are announced in the weeks preceding the start of a new show as are the exact signs participating in that month's selection.

Midnight Moment: Brian Dailey, Jikai. February 1-28, 2014; 11:57pm - midnight every night. Video by Ryan Moritzjikai1Midnight Moment: Brian Dailey, Jikai. February 1-28, 2014; 11:57pm - midnight. Photo by Ka-Man Tse for @TSqArts

jikai2Midnight Moment: Brian Dailey, Jikai. February 1-28, 2014; 11:57pm - midnight. Photo by Ka-Man Tse for @TSqArts

BrianDaileyMidnight Moment: Brian Dailey, Jikai. February 1-28, 2014; 11:57pm - midnight. Photo by Ka-Man Tse for @TSqArts

jikai3Midnight Moment: Brian Dailey, Jikai. February 1-28, 2014; 11:57pm - midnight. Photo by Ka-Man Tse for @TSqArts

CLICK HERE FOR MORE PHOTOS


12 past 12

Looking for a nightcap after Midnight Moment?  Starting January 2014, Times Square Alliance and Times Square Arts are proud to launch a new promotional program, 12 past 12, featuring twelve neighborhood bars, open past midnight, that offer locals and visitors a specialty cocktail or deal to enjoy following the Midnight Moment screening. Just mention "Midnight Moment!"

#MidnightMoment  


About Brian Dailey

Brian Dailey is represented by Stephan Stoyanov Gallery in New York City, and has studios in Woodstock and Arlington, Virginia. His art uses various media including the photographic process, digital film, installations, and painting. Throughout the 1970s, he worked and exhibited in Los Angeles staging performance art, installations, and conceptual work. In 1981, he became involved in arms control and international security policy. He returned to art full time in 2008. Dailey received his Masters of Fine Arts in Conceptual Art and Painting from Otis Art Institute of Los Angeles and a Ph.D. in International Relations at the University of Southern California.

Times Square Advertising Coalition (TSAC)

Times Square Advertising Coalition (TSAC) is a trade association comprised of major advertisers, retailers, real estate firms, media companies and other businesses involved in the outdoor sign industry in Times Square, along with organizations representing Broadway and the community.   Members of TSAC include:  ABC Regional Sports & Entertainment Sales, Clear Channel Spectacolor, Daktronics, D3 LED, Digital Domination, Hines Management, Jamestown One Times Square, Lamar Advertising Company, Landmark Sign & Electric, Metro Media Technologies, Newmark Knight Frank, North Shore Neon, P.R.omotion!, Sherwood Outdoor, SL Green, Times Square Alliance, The WOW Factor and Thomson Reuters.

Art Production Fund

Art Production Fund (Co-Founders: Yvonne Force Villareal & Doreen Remen; Director: Casey Fremont) is a 501(c)3 non-profit organization dedicated to commissioning and producing ambitious public art projects, reaching new audiences and expanding awareness through contemporary art. Recent projects include: “After Hours: Murals on the Bowery,” NYC, 2011; David Brooks, “Desert Rooftops,” NYC, 2011; Josephine Meckseper, “Manhattan Oil Project,” NYC, 2012; Kiki Smith, “Chorus,” NYC, 2012; Yoko Ono, “Imagine Peace Times Square,” NYC, 2012; Yvette Mattern, “Global Rainbow, After The Storm,” NYC, 2012; Ryan McGinley, “Taxi TV,” NYC, 2013; Tony Smith, “One-Two-Three,” NYC, 2013; "After Hours 2: Murals on the Bowery," NYC, 2013; Tracey Emin, "Roman Standard," NYC, 2013; Marco Brambilla, "Anthropocene," NYC, 2013.