Welcome to the Times Square Alliance Website

Accessibility Navigation:

stormingVideo still courtesy of the artist.

Daniel Canogar, Storming Times Square
September 1-30, 2014; every night from 11:57pm-midnight

Earlier this summer, thousands of people lined up in Times Square to be filmed crawling on a green screen by Spanish artist Daniel Canogar for the chance to be featured in a film that will be shown on the Square’s spectacular billboards in September. The resulting film, titled Storming Times Square, will premiere on the Times Square billboards on September 1st and will be screened every night in September from 11:57 p.m. to midnight on 15 signs and 45 screens as part of the Midnight Moment, a monthly presentation of The Times Square Advertising Coalition (TSAC) and Times Square Arts.  The project is presented in partnership with bitforms gallery and supported by AC/E and Spain Culture New York - Consulate General of Spain: member of the network Spain Arts & Culture.

Using methods of public intervention and video installation, Storming Times Square is born from a desire to have viewers project themselves, literally and metaphorically, onto their immediate environments. The visitors to Times Square were filmed crawling horizontally on a green screen, and now, the film will be projected vertically on the buildings of Times Square, giving the illusion that the participants are scaling the buildings.  This project is a first in the history of Midnight Moment to use a live action performance to create an artwork for the screens.   


Photo renderings courtesy of the artist.


About Daniel Canogar

Daniel Canogar (Madrid, 1964) received an M.A. from NYU and the International Center for Photography in 1990. His work as a visual artist focuses on photograpy, video, and installation art.

He has created numerous public art pieces, including Waves, a permanent sculptural installation made with LED tiles, for the atrium of 2 Houston Center, Houston; Travesías, a flexible LED screen commissioned for the atrium of the European Union Council in Brussels during the Spanish Presidency of the European Union in 2010; and Constelaciones, the largest photo-mosaic in Europe created for two pedestrian bridges over the Manzanares River, in MRío Park, Madrid.

Daniel has exhibited widely in Europe and the Americas. His recent work includes Asalto Greenwich, a video-projection inside The J House Hotel in Greenwich, CT; “Quadratura”, a solo exhibition at Espacio Fundación Telefónica in Lima; and Synaptic Passage, an installation commissioned for the exhibition "Brain: The Inside Story" at the American Museum of Natural History in New York. Daniel Canogar is represented by bitforms gallery in New York City. DanielCanogar.com


Times Square Advertising Coalition

Times Square Advertising Coalition (TSAC) is a trade association comprised of major advertisers, retailers, real estate firms, media companies and other businesses involved in the outdoor sign industry in Times Square, along with organizations representing Broadway and the community.   Members of TSAC include:  ABC Regional Sports & Entertainment Sales, Clear Channel Spectacolor, Daktronics, D3 LED, Digital Domination, Hines Management, Jamestown One Times Square, Lamar Advertising Company, Landmark Sign & Electric, Metro Media Technologies, Newmark Knight Frank, North Shore Neon, P.R.omotion!, Sherwood Outdoor, SL Green, Times Square Alliance, The WOW Factor and Thomson Reuters

About bitforms gallery

Founded in 2001, bitforms gallery is engaged in a contemporary focus that specializes in the visual discourse of new media culture. The gallery’s program draws upon a diverse range of disciplines and intellectual perspectives while maintaining a clear progressive thread. Supporting mid-career and historic figures, as well as launching emerging artists, bitforms gallery works with a roster of artists who participate in leading international exhibitions.

About AC/E

AC/E is a state company belonging to the public enterprise sector. Following the strategic guidelines of the office of the Secretary of State for Culture of the Ministry of Education, Culture and Sport, its aims are to promote Spain’s cultures and plural art-historical legacy and heritage both in Spain and overseas, to support the competiveness and internationalisation of the creative and cultural sector, and to foster Spain’s presence at particularly significant events and international and universal expositions.

About Spain Culture New York - Consulate General of Spain: member of the network Spain Arts & Culture

The Government of Spain - through the Cultural Department of the Consulate General of Spain in New York City, and the network of organizations supporting Spain's culture and language promotes culture and art, and strives to strengthen bilateral cultural, artistic and academic exchanges.   

Spanish-American cultural cooperation aims to create multiple links between the creative sectors of both countries and promote Spain's contemporary creative and artistic expressions.  This cultural network also presents many art programs  -  featuring dance, music, visual arts, literature, humanities, architecture, and design  -  in a variety of venues, also in collaboration with relevant American entities throughout New York City.  

All cultural and artistic activities are supported by the Spanish Government in the US aiming to emphasize on diverse opinions and multiple forms of expression in line with Spain's own diversity in language, creativity and unique cultural heritage.