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The Power of Words April 2013 Midnight Moment AmEagle BofAThe Power of Words, 2013.  Nabil Elderkin, Andrew van der Westhuyzen and Gregory Stern. Photograph by Ka-Man Tse for  @TSqArts.  


Kweku and Ndaba Mandela in Times Square.  Photograph by Nadia Witte for  @TSqArts.

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Power of Words - notes - April 19 2013 happening

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Times Square Arts Midnight Moment Nelson Mandela Happening

Celebrate Nelson Mandela and the Power of His Words on Friday, April 19, 11:15 p.m. to Midnight

Bring Favorite Inspirational Quotes to Share during “The Power of Words,” a Short Film Made Up of the Writings of Nelson Mandela, Powered by Montblanc

Joining the Celebration are Mandela’s grandsons, Kweku Mandela and Ndaba Mandela, and a Live Performance by Ivan & Alyosha

Tag #MidnightMoment  #PowerOfWords and follow @TSqArts  @TribecaFilmIns

Nelson Mandela and the power of his words will be celebrated in the Crossroads of the World on Friday, April 19, 2013, from 11:15 p.m. to Midnight during the showing of “The Power of Words,” an exclusive video installation featuring his dynamic speeches made especially made for the Times Square’s billboards.Mandela’s grandsons, Kweku Mandela and Ndaba Mandela, will be on hand to join the celebration. The happening is a collaboration between Times Square Arts, Times Square Advertising Coalition (TSAC), the Tribeca Film Institute (TFI), the Nelson Mandela Foundation, and Montblanc.

Attendees are invited to meet at the Red Steps on Duffy Square, Broadway between 46th and 47th Streets, on Friday, April 19 at 11:15 p.m.  In honor of Mandela and his powerful ability to reach and inspire audiences, Times Square Arts is inviting participants to bring favorite words of inspiration (written on paper) to Times Square on Friday night. For the three-minute screening of the video installation “The Power of Words,” from 11:57 to midnight, participants will be encouraged to exchange these words with their neighbors or to donate them to Midnight Moment to be featured in tweets and Facebook posts throughout the remainder of April. A live acoustic performance by Ivan & Alyosha will accompany the three minute video.

The video installation, created especially for the Times Square screens, has been showing nightly through the month of April from 11:57 pm – midnight as part of theMidnight Moment: A Digital Gallery, a presentation of the Times Square Advertising Coalition (TSAC) and Times Square Arts, in collaboration with the (TFI) and Nelson Mandela Foundation.

The Power of Words, a new short film compilation of Nelson Mandela’s words, pays tribute to the peaceful vision of the South African leader on the occasion of his upcoming 95th birthday and was created especially for the Times Square screens. Throughout April, the film will air from daily 11:57 pm – midnight as part of the Midnight Moment: A Digital Gallery, a presentation of the Times Square Advertising Coalition (TSAC) and Times Square Arts in collaboration with the Tribeca Film Institute (TFI) and Nelson Mandela Foundation.  The showing also coincides with National Poetry Month.  

The April Midnight Moment, the words of Nelson Mandela are made up of text edited from numerous speeches and then are animated to collide, float, pour, and burst onto Times Square’s screens through a dramatic, cosmic blue background in the collaborative work created by Nabil Elderkin, Andrew van der Westhuyzen, and Gregory Stern. "The Power of Words" works in cooperation with the Nelson Mandela Foundation and TFI to inspire filmmakers to highlight the enduring resonance of Nelson Mandela's words and sentiments today's audiences and for generations to come. Throughout 2013, "The Power of Words," supported by Montblanc, will produce a series of original short films based on the most compelling passages penned by Nelson Mandela.

Midnight Moment is the largest coordinated effort in history by the sign operators in Times Square to display synchronized, cutting-edge creative content on electronic billboards and newspaper kiosks throughout Times Square every night. The program, formerly known as Times Square Moment: A Digital Gallery, premiered in May 2012 and is organized and supported by the Times Square Advertising Coalition in partnership with Times Square Arts, the public art program for the Times Square Alliance, with additional partners of participating sign holders and artists. Past artists featured in the program include Robert Wilson; Tracey Emin;  Björk and Andrew Thomas Huang,  Seoungho ChoVicki DaSilva, Surabhi Saraf, and Elly Cho;  Erika Janunger;  Takeshi Murata;  Bel Borba with Burt Sun and André Costantini;  Brian Gonzalez (aka Taxiplasm); and Yoko Ono.

Each night, Times Square becomes a digital art gallery through dazzling visuals on select billboards and newsstands. Every show begins at 11:57pm with a "countdown" that signals the start of the 3 minute nightly presentation. Content changes monthly; selected works are announced in the weeks preceding the start of a new show as are the exact signs participating in that month's selection.