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The Power of Words April 2013 Midnight Moment AmEagle BofAThe Power of Words, 2013.  Nabil Elderkin, Andrew van der Westhuyzen and Gregory Stern. Photograph by Ka-Man Tse for Times Square Arts.  


>>>>  Celebrate Nelson Mandela and the Power of His Words on Friday, April 19, 11:15 p.m. to Midnight

The Power of Words, a new short film compilation of Nelson Mandela’s words, pays tribute to the peaceful vision of the South African leader on the occasion of his upcoming 95th birthday and was created especially for the Times Square screens. Throughout April, the film will air from daily 11:57 pm – midnight as part of the Midnight Moment: A Digital Gallery, a presentation of the Times Square Advertising Coalition (TSAC) and Times Square Arts in collaboration with the Tribeca Film Institute (TFI) and Nelson Mandela Foundation.  The showing also coincides with National Poetry Month.

The words of Nelson Mandela – made up of text edited from numerous speeches – will collide, float, pour and burst onto the screens through a dramatic, cosmic blue background in the collaborative work, created by Nabil Elderkin, Andrew van der Westhuyzen and Gregory Stern. “The Power of Words” project, sponsored by Montblanc, was created in response to a challenge by the Nelson Mandela Foundation and Tribeca Film Institute to inspire filmmakers to create short films that highlight the enduring impact of words and the resonance of Mandela’s message through multiple eras and generations. This public video piece was created by one of the directors, Nabil Elderkin, in collaboration with animator Andrew Van Der Westhuyzen, to help bring greater public awareness to the initiative, which will continue later this year with four additional filmmakers, who will work with Tribeca Film Institute and Out of Africa Entertainment to create original short films based on quotes from Mandela’s teachings that will be released throughout the year. To help further spread the teachings of Mandela, Tribeca Film Institute will spearhead the creation of an additional online video that will allow viewers around the world to have a virtual experience of The Power of Words public video piece beyond its run in Times Square.

The Power of Words April 2013 Midnight Moment CityOutdoor ClearChannel photo by KTSE

The Power of Words, 2013.  Nabil Elderkin, Andrew van der Westhuyzen and Gregory Stern. Photograph by Ka-Man Tse for Times Square Arts.  

The Power of Words April 2013 Midnight Moment view from duffy photo by KTSE

The Power of Words, 2013.  Nabil Elderkin, Andrew van der Westhuyzen and Gregory Stern. Photograph by Ka-Man Tse for Times Square Arts.  

Midnight Moment is the largest coordinated effort in history by the sign operators in Times Square to display synchronized, cutting-edge creative content on electronic billboards and newspaper kiosks throughout Times Square every night. The program, formerly known as Times Square Moment: A Digital Gallery, premiered in May 2012 and is organized and supported by the Times Square Advertising Coalition in partnership with Times Square Arts, the public art program for the Times Square Alliance, with additional partners of participating sign holders and artists. Past artists featured in the program include Robert Wilson; Tracey Emin;  Björk and Andrew Thomas Huang,  Seoungho ChoVicki DaSilva, Surabhi Saraf, and Elly Cho;  Erika Janunger;  Takeshi Murata;  Bel Borba with Burt Sun and André Costantini;  Brian Gonzalez (aka Taxiplasm); and Yoko Ono.

Each night, Times Square becomes a digital art gallery through dazzling visuals on select billboards and newsstands. Every show begins at 11:57pm with a "countdown" that signals the start of the 3 minute nightly presentation. Content changes monthly; selected works are announced in the weeks preceding the start of a new show as are the exact signs participating in that month's selection.

About the Artists

Nabil Elderkin

Born in Chicago and raised in Australia, Nabil Elderkin is a Director and Photographer based in Los Angeles. Nabil works in variety of media from advertising to magazine editorials, artist branding, books, music videos and film.  He’s worked with artists such as Kanye West, Frank Ocean, Bon Iver, among others and created campaigns for Bud Light and Nike.  His award-winning feature documentary “Bouncing Cats” followed Breakdance Project Uganda and the youth empowered through dance; its proceeds benefited the organization.  Please visit: www.nabil.com


Andrew van der Westhuyzen

Designer, director and co-founder of design and film collective Collider, Andrew van der Westhuyzen's work covers a broad spectrum of creative fields. His role as Creative Director for Collider has enabled him to work across a multitude of projects, from animation direction for global brands to creative direction for arts organizations. Collider has won many international awards for its work. Its ability to function as a hybrid between design studio, production company and post facility puts it in a unique position to facilitate original creative process. The result is a powerful cross-pollination between creative spheres that would traditionally not always mix. Please visit: www.collider.com.au


Gregory Stern

A native New Yorker, Gregory Stern began his career as a director in Sydney, Australia.  He made music videos for prominent Australian artists including Lior, Bertie Blackman and Jet, for which he was nominated for Best Rock Video at the 2007 MTV Australia Awards. Gregory is the co-founder of the production company Five More Minutes.  He now divides his time between the east and west coast writing, producing and concepting commercial campaigns and feature films for clients like AT&T, Mercedes Benz, Warner Brothers, Paramount, among others. Please visit: http://fivemoreminutes.tv


About Tribeca Film Institute

The Tribeca Film Institute is a 501(c)(3) year-round nonprofit arts organization founded by Robert De Niro, Jane Rosenthal, and Craig Hatkoff in the wake of September 11, 2001. TFI empowers filmmakers through grants and professional development, and is a resource for and supporter of individual artists in the field. The Institute’s educational programming leverages an extensive network of people in the film industry to help New York Citystudents learn filmmaking and gain the media skills necessary to be productive citizens and creative individuals in the 21st century.   Please visit:  tribecafilminstitute.org.


Nelson Mandela Foundation

The Nelson Mandela Foundation leads the development of a living legacy, promoting the vision and values of Mandela’s life and work to achieve a society which remembers its pasts, listens to all its voices, and pursues the making of a just society.  It is dedicated to the spirit of reconciliation, ubuntu, and social justice. The foundation directs resources and models of practice to demonstrate new possibilities to today’s leaders and future generations through projects and partnerships.  Through the Nelson Mandela Centre of Memory, the Foundation provides an integrated public information resource on Nelson Mandela’s life and times, and convenes dialogue around critical social issues in South Africa and internationally.  Please visit www.nelsonmandela.org.


Out of Africa Entertainment

Out of Africa Entertainment believes in the enormous contribution that Africa can offer the world’s film industry.  As a company it is our goal to produce quality work that not only meets international standards, but is also commercially viable for both the local and international market. While continuing South Africa’s tradition as a cost-effective location for first-rate motion picture productions, Out of Africa simultaneously raises the bar on production quality in South Africa.  www.outofafrica.info