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Midnight Moment: Zach Nader's optional features shown, March 1 - 31, 2014;11:57pm - midnight, every night. Photo courtesy of the artist and Microscope Gallery.

Zach Nader, optional features shown
March 1 - 31, 11:57 PM - Midnight, every night

Zach Nader’s optional features shown is comprised of short segments of car commercials in which the text and representations of cars and people have been digitally removed. Nader deliberately misuses a software tool meant to aid in the removal of minor imperfections, and the resulting visuals reflect upon the scripted nature of image creation and editing. The all context/no content of the video points to the reliable nature of product choice and advertisement.

“I am interested in what is left after the impetus for creating the initial product is removed from the videos. What value remains?” said artist Zach Nader.

March’s Midnight Moment is a presentation of the Times Square Advertising Coalition (TSAC) and Times Square Arts, in partnership with Moving Image Art Fair - a video, film, and new media art fair that will take place March 6-9, 2014, at the Waterfront Tunnel event space in Chelsea.

“Moving Image is very excited to have an artist from this year's New York fair selected for the Midnight Moment program,” said fair co-founders Edward Winkleman and Murat Orozobekov. “Zach Nader's work is perfect for the Midnight Moment project, and we're thankful to him and Microscope Gallery for proposing what we are sure will stop thousands of people in their tracks each night through March.”

“It’s exciting for an emerging artist, who is appropriating new technologies and inventing creative ways to dialogue about consumerism, to have access to the most highly-visible and appropriate platform,” says Sherry Dobbin, Times Square Arts Director.

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Midnight Moment: Zach Nader, optional features shown. March 1-31, 2014; 11:57pm - midnight every night. Photograph by Ka-Man Tse for @TSqArts

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Midnight Moment: Zach Nader, optional features shown. March 1-31, 2014; 11:57pm - midnight every night. Photograph by Ka-Man Tse for @TSqArts

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Midnight Moment: Zach Nader, optional features shown. March 1-31, 2014; 11:57pm - midnight every night. Photograph by Ka-Man Tse for @TSqArts

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Midnight Moment: Zach Nader, optional features shown. March 1-31, 2014; 11:57pm - midnight every night. Photograph by Ka-Man Tse for @TSqArts

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Midnight Moment: Zach Nader, optional features shown. March 1-31, 2014; 11:57pm - midnight every night. Photograph by Ka-Man Tse for @TSqArts

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Midnight Moment: Zach Nader, optional features shown. March 1-31, 2014; 11:57pm - midnight every night. Photograph by Ka-Man Tse for @TSqArts

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Midnight Moment: Zach Nader, optional features shown. March 1-31, 2014; 11:57pm - midnight every night. Photograph by Ka-Man Tse for @TSqArts

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Midnight Moment is the largest coordinated effort in history by the sign operators in Times Square to display synchronized, cutting-edge creative content on electronic billboards and newspaper kiosks throughout Times Square every night. The program premiered in May 2012 and is organized and supported by the Times Square Advertising Coalition in partnership with Times Square Arts, the public art program for the Times Square Alliance, with additional partners of participating sign holders and artists.

Each night, Times Square becomes a digital art gallery through dazzling visuals on select billboards and newsstands. Every show begins at 11:57 p.m. with a "countdown" that signals the start of the three minute nightly presentation. Past artists featured in the program include Isaac Julien; Robert Wilson; Tracey Emin; Seoungho Cho; Vicki DaSilva, Surabhi Saraf, and Elly Cho; Erika Janunger; Takeshi Murata; Bel Borba with Burt Sun and André Costantini; Brian Gonzalez (aka Taxiplasm); Björk; JR; Ryan McGinley; Jack Goldstein; Nature Theater of Oklahoma; Ezra Wube; Laleh Khorramian; Brian Dailey; and Yoko Ono.


About Zach Nader

Zach Nader is a Brooklyn-based artist working primarily with video and photography. In his work, Nader alters existing imagery through the misuse of common editing software tools. His inquiry addresses the ways in which elements of anticipation and loss continue to live and transform through image creation and consumption, both personal and public. Since his arrival in New York in the summer of 2011, Nader's works have exhibited nationally and internationally, including most recently in Israel and Australia. Zach Nader was born in Dallas, Texas and received his Master of Fine Arts in Photography from Texas Tech University in 2011. He is represented by Microscope Gallery in Brooklyn, NY.


Moving Image

Moving Image will take place March 6-9, 2014, in the Waterfront Tunnel event space between 27th and 28th Streets with an entrance on 11th Avenue in Chelsea. Moving Image will be free to the public and open Thursday – Saturday, March 6-8, 11 a.m.–8:00 p.m. An opening reception will take place Thursday, March 6, 6:00–8:00 p.m.

Moving Image was conceived to offer a viewing experience with the excitement and vitality of a fair, while allowing moving image-based artworks to be understood and appreciated on their own terms. Participation is by invitation only. The newly formed Moving Image Curatorial Advisory Committee for New York 2014 is inviting a selection of international commercial galleries and non-profit institutions to present single-channel videos, single-channel projections, video sculptures, and other larger video installations.


Times Square Advertising Coalition (TSAC)

Times Square Advertising Coalition (TSAC) is a trade association comprised of major advertisers, retailers, real estate firms, media companies and other businesses involved in the outdoor sign industry in Times Square, along with organizations representing Broadway and the community.   Members of TSAC include:  ABC Regional Sports & Entertainment Sales, Clear Channel Spectacolor, Daktronics, D3 LED, Digital Domination, Hines Management, Jamestown One Times Square, Lamar Advertising Company, Landmark Sign & Electric, Metro Media Technologies, Newmark Knight Frank, North Shore Neon, P.R.omotion!, Sherwood Outdoor, SL Green, Times Square Alliance, The WOW Factor and Thomson Reuters.