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Young Projects Match-Maker Valentine Heart 2014Young Projects: Match-Maker. Presented in collaboration with Van Alen Institute. Photograph by Ka-Man Tse for @TSqArts

Young Project's Match-Maker
February 10 - March 11, 2014
Duffy Square at Broadway & 46th St

Brooklyn-based design studio Young Projects was selected to design the 2014 Valentine Heart, Match-Maker, and to oversee its construction in collaboration with Kammetal.  Over the last six years the Times Square Alliance has invited architecture and design firms to submit proposals for a romantic public art installation celebrating Valentine’s Day in Times Square. For the 2014 competition, Times Square Arts, in collaboration with Van Alen Institute, selected Young Projects' Match-Maker out of six design proposals.

Match-Maker cosmically connected people on Valentine's Day. Guided by their zodiac signs, visitors could arrange themselves at twelve viewing points around the heart-shaped sculpture. While peering through colorful, interwoven periscopes, viewers could catch a glimpse of each of their four most ideal astrological mates, offering potentially novel connections between lonely souls or settled lovers. The form of the sculpture was elusive, complex and symmetrical, and changed as visitors experienced it from different vantage points throughout Times Square. From many points of view it formed a perfect and iconic heart; from other perspectives the sculpture was tangled and perplexing.

“I can tell you from personal experience, there is such a thing as love at first sight!  In an era of digital communication, our design takes a decidedly analog approach to viscerally connect strangers and reaffirm compatibility between old partners.  We are extremely honored to have been chosen by the jury for the 2014 Valentine Heart and are excited to realize the piece in collaboration with Brooklyn-based fabricator Kammetal." - Bryan Young, Principal of Young Projects

Young Projects collaborated with with graphic designer Dungjai, lighting consultancy Lighting Workshop, structural engineers Robert Silman Associates, contractor Taocon, and finishing services provider Trojan Powder Coating. Additional support is provided by Parsons The New School for Design.

Snuggle® fabric softener is the official sponsor of the Sixth Annual 2014 Valentine Heart Design.

#LoveTimesSquare

Young Projects Match-Maker, February 10 - March 11, Video by Color + Information for @TSqArts

Match-Maker Interaction Valentine Heart 2014Young Projects: Match-Maker. Presented in collaboration with Van Alen Institute. Photograph by Ka-Man Tse for @TSqArts

Young Projects Match-Maker Valentine Heart 2014 with signYoung Projects: Match-Maker. Presented in collaboration with Van Alen Institute. Photograph by Ka-Man Tse for @TSqArts

Young Projects Match-Maker Valentine Heart 2014 TubesYoung Projects: Match-Maker. Presented in collaboration with Van Alen Institute. Photograph by Ka-Man Tse for @TSqArts

CLICK HERE FOR MORE PHOTOS
 


About Bryan Young and Young Projects

Bryan Young founded the Brooklyn design studio Young Projects in 2010. The studio produces multidisciplinary work ranging from architecture and interiors to furniture and art. Current projects include a private retreat in the Dominican Republic; multiple penthouse, apartment, and townhouse renovations; single family residences in the Hudson Valley and the Hamptons; and commercial retail in NYC. Young was a recipient of the Architectural League Prize for 2013.

Bryan Young received his Master of Architecture with distinction from Harvard University in 2003. At Harvard, he was awarded the AIA Henry Adams Medal for highest academic achievement and the James Templeton Kelley Thesis Prize. He received his Bachelor of Arts in Architecture with highest honors from the University of California, Berkeley. Young currently teaches graduate design studios at Parsons and MIT (spring 2014). Young previously taught at Columbia University and Syracuse University. He has been an invited design juror at universities including Harvard, Yale, Cooper Union, RISD, and Pratt. Learn more at www.young-projects.com


About Van Alen Institute

Van Alen Institute is dedicated to promoting innovative thinking about the role of architecture and design in civic life. Since its founding in 1894, Van Alen has shaped the public conversation and brought design excellence to sites and cities across the United States and beyond. Its widely influential legacy of competitions includes Public Property: An Ideas Competition for Governors Island (1996), which kicked off an international conversation about Governors Island and its redevelopment as a public resource. The winning entry of TKTS2K: A Competition to Design a New York Icon (1999) was constructed as the iconic TKTS booth in Times Square, reactivating public space at the busiest pedestrian intersection in New York City. Today, Van Alen continues to develop design competitions, research, and public programs that explore the cultural, political, ecological, and economic forces that activate the built environment. Learn more at www.vanalen.org.


About Snuggle

As a leader in the fabric conditioning category for more than 30 years, Snuggle provides the ultimate in Snuggly Softness® and long-lasting freshness to loads of laundry. Recognized by its iconic Snuggle Bear, which was created by Jim Henson’s Creature Shop, birthplace of The Muppets and Sesame Street puppets, the Snuggle brand offers a variety of high-quality fabric conditioning products, including liquid softeners and dryer sheets in a variety of scents. Snuggle is manufactured by The Sun Products Corporation and is available at major retailers including most food, drug, mass, club and dollar stores. For more information, visit www.snuggle.com or www.facebook.com/snuggle.


About the Times Square Valentine Project

Each year, the Times Square Alliance sponsors a design competition for a new sculptural Valentine by an emerging architectural or design company. Previous winners of the Times Square Valentine Heart Design include the firms: Situ Studio (2013); BIG (Bjarke Ingels Group) (2012); Freecell (2011); Moorhead & Moorhead (2010); and Gage / Clemenceau Architects (2009).