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Produced by Electronic Arts Intermix in collaboration with MTV 44 ½ and Times Square Alliance

April 13 - 19, 2011
Noon - 4pm and 6pm - 11pm
at the top of every hour

Saturday, April 16 & Sunday, April 17
Full program also plays at noon

MTV 44 ½ Screen

Times Square
Broadway between
44th and 45th Streets
New York, NY 10036

From April 13 to 19, EAI will highlight the remarkable creative media interventions of artists on a spectacular scale. Works by Vito Acconci, Dan Asher, Phyllis Baldino, Dara Birnbaum, Gary Hill, Shigeko Kubota, Takeshi Murata, Nam June Paik, Martha Rosler, Stuart Sherman andWilliam Wegmanwill be seen daily on MTV 44½'s large-format LED screen.

EAI in Times Square celebrates video art's rich history of creative intervention in one of the world's most dynamic media landscapes. EAI, Times Square Alliance and MTV present artists' video in the astonishing visual landscape of Times Square. This project was made possible by the generosity and support of MTV 44½. The Times Square Alliance and EAI thank MTV 44½ for their ongoing support of the arts.

Drawn from EAI's archive, one of the world's leading resources for media art, the videos will play at the top of each hour, between noon and 4pm and between 6pm and 11pm. On Saturday, April 16 and Sunday, April 17 the complete program (25:16 min) will also play at noon.

Spanning the 1960s to 2011, the works range from bold animations and visual poems to witty performances and vibrant electronic experiments. Nam June Paik's rarely seen Hand and Face (1961) is one of his earliest media works; Dara Birnbaum's 30-second Artbreak was commissioned for broadcast by MTV in 1987. Shigeko Kubota brings a profusion of electronic cherry blossoms to the heart of Times Square, while Martha Rosler eyes domestic labor in a suburban backyard. William Wegman's dogs perform a timeless duet.

Times Square Alliance President Tim Tompkins said, "We're thrilled to partner with Electronic Arts Intermix and MTV to support this diverse and dynamic collection of videos through the medium that makes Times Square so distinctive to people around the world: our billboards."

The larger than life, high definition 44½ screen is located on Broadway between 44th and 45th Streets, directly across the street from MTV’s offices and studio.

Dara Birnbaum, Artbreak, MTV Networks, Inc. 1987 from TimesSquare PublicArt on Vimeo.

Program Schedule April 13th - April 19th

12 pm -- Takeshi Murata, EAI 40th Anniversary Intro, 2011, 1:05 minutes
1 pm -- Shigeko Kubota, Rock Video: Cherry Blossom, 1986, 3 minutes
2 pm -- William Wegman, Dog Duet, 1975, 2:37 minutes
3 pm -- Martha Rosler, Backyard Economy I, 1974, 3:20 minutes
4 pm -- Stuart Sherman, Chess, 1982, 30 seconds
6 pm -- Dara Birnbaum, Artbreak, MTV Networks, Inc., 1987, 30 seconds
7 pm -- Vito Acconci, Three Frame Studies: Push, 1969-1970, 2:59 minutes
8 pm -- Nam June Paik, Hand and Face, 1961, 1:25 minutes
9 pm -- Phyllis Baldino, Suitcase/Not Suitcase, 1993, 36 seconds
10 pm -- Gary Hill, Objects With Destinations, 1979, 3:41 minutes*
11 pm --Dan Asher, Artificial Illuminations: Calligraphic, 1997, 55 seconds

Additional Times April 16-17th: Full Program will play at 12 noon

About EAI

Founded in 1971, Electronic Arts Intermix (EAI) is one of the world's leading nonprofit resources for video art. A pioneering advocate for media art and artists, EAI fosters the creation, exhibition, distribution and preservation of video art and digital art. EAI's core program is the distribution and preservation of a major collection of over 3,500 new and historical media works by artists. EAI's activities include viewing access, educational services, extensive online resources, and public programs such as artists' talks, exhibitions and panels. The Online Catalogue is a comprehensive resource on the artists and works in the EAI collection, and also features extensive materials on exhibiting, collecting and preserving media art: www.eai.org

About MTV 44 1/2

A standout among the large electronic displays in Times Square, MTV 44½ captures the eyes of viewers with unique programming, live tapings, special events, concerts, and MTV-branded creative that breaks through the clutter in Times Square. Advertising on MTV 44 1/2 gives you measurable value above and beyond the cost of your initial investment, with on-air exposure and value added extras you won't find anywhere else with our static board package and interactive capabilities. Connect with your audience in a way traditional billboards cannot by launching a text to screen or facebook and twitter streaming campaign on MTV 44½. For more information contact Bridget Riley at 212.846.7269 or visit our website: www.mtv445.com

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