In 2009, the Alliance commissioned Gage/Clemenceau Architects to create a new work of art for Times Square that celebrates the uniqueness of its home. Gage/Clemenceau Architects's Valentine to Times Square in 2009 marked the inaugural Valentine installation at the foot of the sleek red glass steps on the then newly-redesigned Father Duffy Square (between 46th and 47th Street, Broadway and Seventh Avenue).
The sculpture employs cutting-edge design and fabrication technology. While the design of the heart is the work of Gage/ Clemenceau Architects, the production involved one hot-rod car design company, several robotic metal-cutting robots, an Ivy League University, a concert lighting expert, a graphic designer, a copywriter, a sculptor, and over 350 square feet of a material typically used for kitchen countertops.
“Times Square has always been a place where tradition and technology meet,” said Times Square Alliance President Tim Tompkins. “Gage / Clemenceau Architects unite this contradiction with a creative use of cutting edge technology reflective of today’s Times Square. “
“With all that’s going on in the world, we were overjoyed by the prospect of creating something where we can spread a little love,” said designer Mark Foster Gage. “Valentine to Times Square speaks to our love of Times Square and New York City – frenetic, ever-changing, colorful and always fascinating.”
To be part of the lights of Times Square, the designers utilized a reflective surface and changing LED lighting. Computer driven lasers cut the metal sheathing into a delicate latticework pattern. Inside, shelves of horizontal luminescent acrylic pulse in reds, pinks and purples.
“By using the latest in new materials and tools from a variety of companies such as DuPont's translucent Corian™, 3D software from Autodesk including AutoCAD and Maya, and new robotic fabrication technologies used by companies such as Evans & Paul and Milgo Bufkin, the heart itself is a carefully calibrated mix of material and lighting effects,” said designer Marc Clemenceau Bailly.
The Sculpture is presented as part of a Valentine's Day in Times Square celebration sponsored by Zales.
The Times Square Alliance public art program is made possible by a major grant from the Rockefeller Foundation’s New York City Cultural Innovation Fund. Autodesk, Inc. and Zales are the major sponsors of the sculpture. Dolan & Traynor, Evans & Paul, Trespa, Serino Hot Rods, Milgo Bufkin, JCRC Contracting, Van Gogh Contracting, OS Design and Fabrication and Stratford Engineering provided in-kind contributions toward the fabrication of the sculpture.
ABOUT GAGE / CLEMENCEAU ARCHITECTS
Mark Foster Gage is the co-founder, with Marc Clemenceau Bailly, of Gage / Clemenceau Architects. The firm is well known for its synthesis of aesthetic innovations with advanced technologies, often enabled by collaborative research with the software and manufacturing industries. Projects have included work at a variety of scales from residential projects to civic institutions, lighting, and furniture. The firm’s work has been exhibited widely, at venues including the Museum of Modern Art in New York and the Museum of the Art Institute of Chicago. Gage / Clemenceau Architects was a winner of the AIA New Practices award in 2006, was a finalist in the Museum of Modern Art/ PS1 Young Architects Program in 2007 and was selected as a winner of the New York Architectural League’s Young Architects Forum in 2008. Their office of six designers is located in a storefront in the Lower East Side of Manhattan. www.gageclemenceau.com
ABOUT ZALE CORPORATION
Zale Corporation is a leading specialty retailer of fine jewelry, operating approximately 2,120 retail locations throughout the United States, Canada and Puerto Rico. Zale Corporation’s brands include Zales Jewelers, Zales Outlet, Gordon’s Jewelers, Peoples Jewellers, Mappins Jewellers and Piercing Pagoda. Additional information on Zale Corporation and its brands is available at www.zalecorp.com.