Times Square #SetintheStreet
Duffy Square, April 15 - 19, 12:00pm-7:00pm
Justin Bettman built an elaborate cinematic set out of unwanted materials and furniture collected from all five boroughs of New York City. To mark the opening of the Tribeca Film Festival, he invited the public to visit the Times Square set and star in a production from their own imagination at the epicenter of the city.
Bettman took this opportunity to introduce bits and pieces of domestic life for millions of local New Yorkers in the city’s globally iconic commercial center. #SetintheStreet began as a pop-up public art intervention using found and unwanted furniture to create scenes for Bettman’s photographs, left unattended for pedestrians to shoot and share their own images via social media. For Times Square, he consciously invited people to unleash their creativity on set and participate in the cinema of the neighborhood.
“I hope #SetintheStreet can allow others to look at the world a little bit differently, especially when it comes to the things they pass by every day. I hope the project makes people re-evaluate their perspective of trash and start to realize that sometimes there’s a larger picture that isn’t being considered.” - Justin Bettman