Welcome to the Times Square Alliance Website

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NEW Masthead Bus Tours

Discover all that Times Square has to offer through one of these tours. Whether you’re walking the streets of the Great White Way or riding in a traveling theater, these tours will make sure you don’t miss a beat at the Crossroads of the World.

Gray Line New York City

1430 Broadway, Suite 507

See the city on Gray Line's iconic red double-decker buses with unlimited hop-on, hop-off privileges, allowing you to experience the excitement and fun of the city.


CitySights NY

234 W. 42nd Street

View New York’s best attractions and neighborhoods on CitySights NY's  hop-on, hop-off bus tours equipped with top-deck-only seating to provide you with the best views.


New York City Nightseeing

The Illuminating Engineering Society presents the New York Nightseeing Map - representative of many noteworthy lighting design projects viewable by the public in New York City. Guidebooks to New York City dutifully recount the names of buildings, the details of structural engineering feats, and the intricacies of construction materials.


The Ride

234 W. 42nd Street

The Ride is a 49-seat traveling high-tech theater takes audiences on a guided journey through midtown Manhattan as an ever-changing live show – featuring actors, musicians, singers, dancers, and unsuspecting passers-by – unfolds on the streets just for them.


Top Image Photo Credit: Kevin Tachman