From Dazzling to Dirty and Back Again: A Brief History of Times Square
The following article and photos first appeared in a blog post written by Michael McMenamin for The Museum of the City of New York and are reused here courtesy of the museum.
Originally known as Long Acre (also Longacre) Square after London’s carriage district, Times Square served as the early site for William H. Vanderbilt’s American Horse Exchange. In the late 1880s, Long Acre Square consisted of a large open space surrounded by drab apartments. Soon, however, the neighborhood began to change. Electricity, in the form of theater advertisements and street lights, transformed public space into a safer, more inviting environment. Likewise, the construction of New York’s first rapid transit system, the Interborough Rapid Transit Company (IRT), gave New Yorkers unprecedented mobility in the city.
Byron Company. Street Scenes, Broadway & 42nd Street, 1898. Museum of the City of New York. 41.50.865;
Byron Company. Longacre Square (Now Times Square), Broadway and 42nd Street, 1900. Museum of the City of New York. 126.96.36.19932
The announcement of the IRT spurred real estate speculation by shrewd businessmen who believed that increased foot traffic in the area would generate profits. Adolph S. Ochs, owner and publisher of The New York Times from 1896 to 1935, saw an opportunity and selected a highly visible location to build the Times Tower, which was the second tallest building in the city at the time. In January 1905, the Times finally moved into their new headquarters, built between Broadway and Seventh Avenue and 42nd and 43rd Streets. The previous spring, Mayor George B. McClellan signed a resolution that renamed the intersection of Broadway and Seventh Avenue from Long Acre Square to Times Square. Ochs told the Syracuse Herald, “I am pleased to say that Times Square was named without any effort or suggestion on the part of The Times.” Yet, he clearly felt proud: the new building represented “the first successful effort in New York to give architectural beauty to a skyscraper,” he said. Within a decade, the Times outgrew their space and moved to a new location, but not before starting a tradition that continues today: the New Year’s Eve spectacular. Ochs staged the first event to commemorate the new building and crowds still gather today to bring in the new year.
World Wide Photos, Inc. [Adolph Ochs.], ca. 1915-1935. Museum of the City of New York. F2012.58.976
Byron Company. Buildings, Times Building Under Construction, ca. 1903. Museum of the City of New York. 188.8.131.5287
Although the Times moved to a new location, the tower still stands as a focal point in Times Square. Similarly, two statues have remained prominent monuments in the area. Father Duffy Square encompasses the northern triangle of Times Square. In 1909, a temporary eight-ton statue entitled Purity (Defeat of Slander) by Leo Lentelli dominated the space. Now, statues of Father Duffy and George M. Cohan grace the scene. Born in Canada, Father Francis Patrick Duffy (1871-1932) eventually moved to New York City. He served as a military chaplain in both the Spanish-American War and World War I. Upon his return to the city, he became pastor of Holy Cross Church, located at 237 West 42nd Street. His statue, designed by Charles Keck (1875 – 1951) faces his former church. The bronze statue of George M. Cohan (1878 – 1942), a composer, playwright, and actor, sits at the park’s southern end. He is best known for his hit song, Give my regards to Broadway: “Give my regards to Broadway / Remember me in Herald Square / Tell all the gang at 42nd Street that I will soon be there.”
Carl Van Vechten (1880-1964). George M. Cohan, October 23, 1933. Museum of the City of New York. 42.316.267 Image used with permission from the Van Vechten Trust.
George M. Cohan’s position in Times Square re-emphasizes the districts long association with theater. By World War I, most legitimate theaters had moved to Times Square from former entertainment districts further downtown. Respected restaurants and high-end hotels, like the Astor and the Knickerbocker, established themselves in the neighborhood, thus contributing to a thriving environment. While popular bars, restaurants, and theaters attracted people to the area, it was the development of public transportation that facilitated Times Square’s dramatic growth. For example, in 1905, the first year of operation, the IRT Times Square station serviced almost five million passengers. By the late 1920s, subway lines, elevated lines, and bus routes all stopped at West 42nd Street. It thus became an irrefutable hub of the city, transporting not only city dwellers, but also affluent suburbanites and visitors.
Sadly, the Great Depression hampered this growth. As theaters struggled to survive during this period, many became cheap ‘grinder’ houses that showed sexually explicit films. Soon, other lower forms of entertainment arrived in the area: burlesque shows, cheap restaurants, peep shows, dance halls, and penny arcades. Then, commercialized sex proliferated throughout the neighborhood as both male and female prostitutes began lingering along 42nd Street. The advent of World War II did little to improve Times Square’s reputation. Soldiers on leave, in search of erotic entertainment, further catalyzed the neighborhood into a zone for vice. Likewise, construction restrictions during the war worsened conditions by halting the city’s building boom of the 1920s. Times Square had begun a descent into disrepair and depravity.
United States. Office of War Information. Times Square at night, 1944. Museum of the City of New York. 90.28.79
World War II had another, very visible effect on Times Square. In May of 1942, Mayor La Guardia announced a dimout. Interior and exterior lighting, in addition to illuminated advertising and building lights, were required to be turned off or directed downward. The order sought to protect pedestrians silhouetted against the horizon from enemy submarines in coastal waters. The dimout was so extensive that the WPA announced that they would place blackout masks on 90,900 traffic lights throughout the city. Likewise, the electric news sign belting the Times Tower went dark for the first time since its debut in 1928. For nearly fourteen years, the sign attracted billions of spectators with the most news-worthy headlines. Frank Powell, one of three electricians tasked with the sign’s maintenance, stated on the night of the dimout: “All I want is to start it up again the night Hitler gets killed. That would tickle me to death.”