Welcome to the Times Square Alliance Website

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The Times Square Museum and Visitor Center is now permanently closed.  Please refer to the rest of our website for details about Times Square and The Times Square Alliance.  

Please make sure to see any of our Public Safety Officers in Times Square with questions or for suggestions. Read answers to the most common questions visitors ask us.

Official Times Square Walking Tour

Walking Tours

The Broadway Walking Tour, presented by Walkin’ Broadway, will dive into the rich theater heritage of the Great White Way, including little known stories and backstage secrets from popular Broadway shows.

Tours now operate out of The Actor’s Chapel, 239 W 49th Street (between Broadway and 8th Avenue).

Looking for the New Year's Eve Wishing Wall?
Submit your digital wish now.



Photo Credit:  David Katzenstein for the Times Square Alliance