Welcome to the Times Square Alliance Website

Accessibility Navigation:

 

Services

Visitor Center Broadway Conceirge

Visitor Center Retail Store

The Times Square Visitor Center and Museum provides many services to our visitors, all housed in the historic Embassy Theatre.


  • Book a Gray Line bus or boat sightseeing tour

  • Get free citywide information

  • Purchase Times Square books, posters and memorabilia at the Times Square Official Gift Shop

  • Get free brochures, including a map of Times Square

  • ...and much more!

 

Official Times Square Walking Tours

Walking Tours

The Times Square History Tour, presented by Manhattan Walking Tour, will give you a glimpse into Times Square’s vibrant past and provide the backstory for such historic traditions as the New Year’s Eve ball drop.

The Broadway Walking Tour, presented by Walkin’ Broadway, will dive into the rich theater heritage of the Great White Way, including little known stories and backstage secrets from popular Broadway shows.

Book your tour now!


History
 

Built in 1925, the Embassy Theatre was designed as an exclusive high society motion picture house run by Metro-Goldwyn-Mayer.

It made history by being the only theatre in the United States managed and staffed solely by women, under the direction of Gloria Gould Bishop. In 1929, the Embassy sparked a national trend when it became the first newsreel theatre in America.

Today, the Visitor Center’s new 5-minute newsreel-style documentary The Times Square Story will present the themes and stories of Times Square over the past century – bringing the space back to its original roots.

Photo Credit: Kevin Tachman