If you've got your IDNYC Card, you know that it comes with a wide range of benefits at businesses and locations across the city. Below are some of the current benefits you can access at businesses in Times Square:


Gulliver's Gate
216 W 44th St

  • IDNYC cardholders can get 25% off the regular entry fee to this interactive model of miniature monuments across the world. To access your discount, enter your IDNYC card number when purchasing tickets on the Gulliver's Gate website, or show your card at the box office when purchasing tickets in person.

New Victory Theater
229 W 42nd St

  • IDNYC cardholders get a 20% discount on tickets for evening (5 pm and 7 pm) performances. Check out theater, dance, opera, circus, and more at this non-profit theater dedicated to performances for kids and families. To take advantage of the discount, IDNYC cardholders will be required to enter their IDNYC card number at NewVictory.org/IDNYC. Cardholders will also be able to redeem their discount by calling 646-223-3010 with their IDNYC card number or showing their IDNYC card when purchasing tickets at the New Victory box office in person. Restrictions apply.

Alliance of Resident Theatres

  • Roundabout Theatre Company
    • Get 20% off tickets for each Roundabout production (subject to availability; excludes productions at the Harold and Miriam Steinberg Center's Black Box Theatre but includes Broadway shows), as well as a 20% discount on all merchandise purchased in the venue. IDNYC card will be required for ticket pickup.

AMC Theatres
AMC Empire: 234 W 42nd St

Broadway shows

  • Get exclusive offers at individual Broadway shows through IDNYC Entertainment Deals. See more info here.


Times Square Hotels

  • Get special negotiated rates and substantial savings on Times Square hotels through Member Deals. See more info here.


Citi Bike
Stations at Broadway & W 41st St, W 41st St & 8th Ave, W 42nd St & 8th Ave, W 45th St & 8th Ave, W 43rd St & 6th Ave, W 45th St & 6th Ave

  • With your IDNYC card you will save 15% on your annual Citi Bike membership during your first year as a new Citi Bike member. Sign up with your IDNYC card.


Modell's Sporting Goods
136 W 42nd St

  • Present your IDNYC Card at America's oldest family-owned-and-operated sporting goods retailer and save 10% off in-store purchases. Some exclusions apply.