If you've got your IDNYC Card, you know that it comes with a wide range of benefits at businesses and locations across the city. Below are some of the current benefits you can access at businesses in Times Square:


New Victory Theater
229 W 42nd St

  • IDNYC cardholders get a 20% discount on tickets for evening (5 pm and 7 pm) performances. Check out theater, dance, opera, circus, and more at this non-profit theater dedicated to performances for kids and families. To take advantage of the discount, IDNYC cardholders will be required to enter their IDNYC card number at NewVictory.org/IDNYC. Cardholders will also be able to redeem their discount by calling 646-223-3010 with their IDNYC card number or showing their IDNYC card when purchasing tickets at the New Victory box office in person. Restrictions apply.

Alliance of Resident Theatres

  • Roundabout Theatre Company
    • Get 20% off tickets for each Roundabout production (subject to availability; excludes productions at the Harold and Miriam Steinberg Center's Black Box Theatre but includes Broadway shows), as well as a 20% discount on all merchandise purchased in the venue. IDNYC card will be required for ticket pickup.

AMC Theatres
AMC Empire: 234 W 42nd St

Broadway shows

  • Get exclusive offers at individual Broadway shows through IDNYC Entertainment Deals. See more info here.


Times Square Hotels

  • Get special negotiated rates and substantial savings on Times Square hotels through Member Deals. See more info here.


Citi Bike
Stations at Broadway & W 41st St, W 41st St & 8th Ave, W 42nd St & 8th Ave, W 45th St & 8th Ave, W 43rd St & 6th Ave, W 45th St & 6th Ave

  • With your IDNYC card you will save 15% on your annual Citi Bike membership during your first year as a new Citi Bike member. Sign up with your IDNYC card.


Modell's Sporting Goods
136 W 42nd St

  • Present your IDNYC Card at America's oldest family-owned-and-operated sporting goods retailer and save 10% off in-store purchases. Some exclusions apply.