In addition to our own Annual and Monthly Reporting, the Times Square Alliance commissions stand-alone studies further understand the unique characteristics of our district, our visitors, our employees, and our residents. Below are the Alliance's recent key reports:

 

 

TIMES SQUARE ADVERTISING AND DEMOGRAPHICS STUDY

Times Square is a distinctive and extraordinarily effective advertising environment, producing remarkable positive associations and recall with advertising. Want to know more? Check out our survey of over 2,000 people in Times Square.

ECONOMIC IMPACT OF TIMES SQUARE

Times Square is a small space of enormous consequence. Though it comprises only 0.1% of New York City’s land area, Times Square supports nearly 10% of the city’s jobs and generates 15% of its economic output. With nearly 180,000 workers, 19,000+ hotel rooms, and 31 million SF of office space, the district is a major commercial, retail and entertainment center. Together with HR&A, Inc., the Alliance produced a report in 2016 outlining how Times Square contributes to the New York economy.

TIMES SQUARE RETAIL STUDY UPDATE

Times Square’s crowds are more than just tourists. The neighborhood contains huge employee and residential populations that come to the district daily. Together with HR&A, Inc., the Alliance produced a report in 2016 outlining the demographics and growing spending potential of these largely untapped markets.

TIMES SQUARE MARKET SUMMARY

In a hurry? Learn key facts about the Times Square employee/residential market, drawn from the reports above.