IT'SUGAR is a trendy candy store specializing in innovative sweets, fun novelty gifts, and giant candy. A "retailtainer," IT'SUGAR is constantly coming up with new ways to incorporate their sweets into various candy creations. The two-story Times Square store features a jellybean recreation of the New York skyline and a lollipop garden. Candy stations offer hundreds of kinds of candy by the pound, with areas also devoted to retro and international candy, and more.