The plus sign in the Swiss Flag within the Tissot logo symbolizes the Swiss quality and reliability Tissot has shown since 1853. The watches, sold all over the world, enable Tissot to be the leader in the traditional Swiss watch industry, exporting more than 4 million watches every year. Tissot stands by its signature, Innovators by Tradition. The high quality of the brand with every component is recognized worldwide. Stop by the Tissot Times Square Boutique to discover the collections and exclusive promotions.