In the center of the screen, amidst a dark void, a single hand holds a glowing model of the Moon. In two bursts, a second, unseen...
COUNTDOWN TO NYE
Midnight Sunrise brings a color gradient into motion, shifting slowly from a deep midnight blue through a spectrum inspired by the sky during sunrise. At three minutes to midnight, when the sky is dark but the screens are bright in Times Square, you can look up, breathe deeply and watch the darkness become the light. This digital work, a natural occurrence at an unnatural time, invokes a physical experience — a calm, contemplative moment in one of the most frenetic locations in the city that never sleeps. Simultaneously a visual poem and a minimalist ode to ephemeral experience, the video installation uses the power of color to raise questions about time and space.
For the month of October, Midnight Sunrise will play on Times Square's electronic billboards each night from 11:57pm to midnight.
Midnight Moment is the world’s largest, longest-running digital art exhibition, synchronized on electronic billboards throughout Times Square nightly from 11:57pm to midnight. Presented by the Times Square Advertising Coalition and curated by Times Square Arts since 2012, it has an estimated annual viewership of 2.5 million.