On view in the center of Times Square’s most iconic plaza, Duffy Square, Roots is a sculptural installation of seven...
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COUNTDOWN TO NYE
Animals roam and play against the backdrop of digital signage and buildings with Concrete Jungle AR TimesSquare, a large-scale, app-based virtual safari experience.
Through the Concrete Jungle AR app produced by Jamestown, users will be able to access five viewing zones: Insects, Reptiles, Birds, Jungle, and Savanna. Each viewing zone features a wide range of animals, including spiders, crocodiles, parrots, tree frogs, elephants, lions, and giraffes, all in their own unique environments. The zones also have virtual games with quest badges, a 3D puzzle, and the ability to capture in-app photos with a virtual animal companion.
The Concrete Jungle AR experience embellishes the live environment, digital signs, and skyscrapers with cinematic wildlife that is active all hours of the day. By leveraging the use of geospatial localization, the live virtual layer is responsive to the user’s movements and the time of day within the five viewing zones across the public plazas of Times Square from 43rd to 47th Streets along Broadway and 7th Avenue. At each viewing zone, two Concrete Jungle Park Rangers will be stationed daily during peak hours to help visitors embark on this new adventure.